Enter SUPERHAIR ($60), MoonJuice's latest product offering, which combines 21 ingredients—including pumpkin seed, ashwagandha, biotin, saw palmetto, and organic kelp—to promote healthy hair growth from the inside-out. It uses a mix of bioavailable and bioactive vitamins and minerals to boost nutrients and promote "healthier, thicker, stronger hair."
Bacon has been using the formula herself for years, and recently decided to bring it to the masses. "For me, my hair is really a sign of vitality," she says. Bacon has dealt with her own bouts of hair loss due to stress, hormonal changes, and auto-immune disorders, and realized that what was happening on top of her head was a reflection of what was going on beneath the surface. "I found that times of elevated stress were really congruent with extra hair coming out in the shower," she says.
With SUPERHAIR, Bacon has tapped into a major problem amongst millennial women. Namely, that they're losing hair faster than ever due to stress. Research shows that up to 45 percent of American women experience hair loss at some point in their lives, and it's happening to a whopping twelve percent of them by the time they turn 30. And the beauty industry as a whole has taken note. The phrase "scalp care is skin care" has dominated headlines lately, "scalp serums" have tried to attack the problem topically, and brands like Nutrafol offer a possible solution from the inside-out. Like Bacon's other Moon Juice Products, SUPERHAIR utilizes adaptogens to get the job done.
When I ask Bacon to look into her crystal ball and tell me what she's most excited about in the wellness world, she tells me: This.
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