When the Alpyn Beauty Willow & Sweet Agave Plumping Lip Mask ($28) launched on March 31, it was gone in a flash. The mask sold out on both Credo Beauty and Sephora's websites in just five days. Luckily, it's restocked on Credo, and you can finally get your hands on this tinted mask that will plump, hydrate, and smooth your lips—for now, at least.
Use this plumping mask every day, any time. During the day, wear it on its own to add a subtle shine or layer it under your favorite lipstick or gloss to give any look some extra fullness. Then, at night, put it on before bed to refresh your lips while you sleep.
"I live in a high-altitude location, Jackson Hole, WY, and my lips are constantly destroyed," says brand founder Kendra Kolb Butler. "I tried everything- hundreds of formulas—but most only delivered short-term hydration at best, and some even made my lips worse off. With this formula, I knew I wanted lasting hydration, but I also wanted fuller-looking lips that were cushiony soft. If it works for me in the mountains, just imagine what it will do for those at sea level!"
The Alpyn Beauty Plumping Lip Mask uses willow bark, sweet agave leaf, and hyaluronic acid to plump and exfoliate your lips. All of the ingredients are derived from botanicals in Jackson Hole, Wyoming, meaning their hard-working and resilient components are conditioned to survive in a harsh climate. "We sourced a specific hyaluronic acid molecule that has shown to perform very well on the lip membrane in terms of increasing volume," says Butler.
The plumping mask also contains menthyl lactate, a menthol derivative that provides the cooling sensation you get when using a lip plumper. It increases blood flow to the lips, helping to amp up hyaluronic acid's plumping powers.
In an effort to support the planet, Alpyn Beauty is a certified plastic neutral brand and a member of 1% for the Planet. Every product purchase contributes to ocean cleanup, and 1 percent of product proceeds go toward National Park restoration.
Ready to get a super soft and fuller-looking pout? Add the Alpyn Beauty Plumping Lip Mask to your cart.
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