This Brightening Moisturizer Is So Popular, It’s Sold Out Almost Everywhere

Though there are plenty of popular moisturizers on the market (Crème de La Mer, CeraVe Daily Moisturizer, Tatcha Water Cream, Neutrogena Hydro Boost… you get the picture),  it’s always exciting to watch a new product rise in the ranks to establish itself as a best-seller. Such has been the case with Alpyn Beauty Triple Vitamin C Brightening Bounce Cream Moisturizer($49), which launched earlier this month and amassed a loyal fanbase seemingly overnight. It’s become so popular, it’s managed to sell put in nearly every retailer, and there are already waitlists filled with people patiently anticipating the next restock.

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There are a few different factors that have made the moisturizer worthy of its fan-favorite status. For starters, the formula offers nearly everything you need from an a.m. moisturizer. It’s made with three forms of vitamin C—which derms call the “little black dress” of your skin-care routine thanks to its multitude of benefits—allowing it to provide ample antioxidant protection (aka defend against pollutants and blue light) while also brightening skin and boosting its elasticity. It’s also got wild chokecherry in the mix, a polyphenol-and-caffeine-rich botanical that smooths skin and enhances radiance.

In addition to these brightening agents, the formula is packed with high concentrations of skin hydrators, like aloe and shea butter. Despite its hard-hitting actives and intense moisturizing abilities, the cream’s texture is surprisingly airy—another reason why people have fallen so hard for it. Reviewers love that it’s “super hydrating yet light,” and that you can “actually feel the bounce” that earned the cream its name. Even if you’re not in the market for a new moisturizer, a quick read through the reviews (including, but not limited to ones that say “THE ABSOLUTE BEST!!”) will have you second-guessing that stance (and possibly reaching for your credit card). Wrapped in recycled packaging, made with botanical ingredients, boasting a 1950s-malt-shop-candy-pink hue, what’s not to love? Shop the link above to find out for yourself.

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