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Can you believe summer is almost here? We can’t either, but a welcome reminder that it’s close approaching and so are all the 4th of July sales and deals that kick off in honor of the season. The best 4th of July sales are hotter than a firecracker, and they span a wide range of categories—from fashion to beauty, to home and kitchen items, to bedding and mattresses, and sexual wellness products. (Like we said, hotter than a firecracker…)
While we're still a few weeks out, we're here to help you get prepared for the sales to come. Scroll for the best 4th of July sales we saw last year, and be sure to check back on this page through the month—in between hot dogs and games of corn hole—as the sales go live. We’ll be updating it regularly with the latest deals, so you can get the most bang for your buck.
The best 4th of July sales we saw last year
Amazon
Many items were on sale on Amazon ahead of Independence Day, from Amazon’s own products to majorly marked-down fashion, beauty, home, and tech items.
Walmart
Whether you’re shopping for tech or home goods, shoes or apparel, you'll likely save big at Walmart, which usually has plenty on offer for discounted prices.
REI
Last year's REI 4th of July Sale was a goldmine for deals on outdoor apparel, gear, and a wide selection of shoes from Hoka, Keen, Merrell, and more. Expect up to 40 percent on clearance items.
4th of July clothing sales
Alex Mill
Alex Mill’s Summer Sale arrived just in time for the sweltering-hot months, with discounts up to 50 percent off on snappy button-downs, dresses, and more timeless staples that transcend seasons.
Athleta
Last year at Athleta, we stocked up on activewear, athleisure wear, swimwear, and more for up to 70 percent off for its Semi-Annual Sale.
Banana Republic
From breezy button-downs to twirl-friendly dresses and plenty of outwear, last year's Banana Republic Summer Sale slashed prices up to 40 percent off on a wide assortment of top-quality wardrobe essentials.
Everlane
The Everlane Summer Sale offered up to 70 percent off on a plethora of summer-wardrobe staples. Think: linen dresses, boxy T-shirts, jumpsuits, and more airy basics.
Girlfriend Collective
For its Anniversary Sale, Girlfriend Collective offered 25 percent off sitewide, plus up to 70 percent off sale styles, including leggings, sports bras, and athleisure wear.
Hill House Home
Last summer Hill House Home offered markdowns up to 70 percent off on its unabashedly sweet selection of dresses, skirts, blouses, and more, plus an extra 20 percent off on select styles.
Levi’s
The granddaddy of denim is offered up to 30 percent off on orders over $125 and up to 50 percent off on select sale items including shorts, jeans, and overalls.
Madewell
At Madewell’s End of Season Sale, we found a slew of dresses, pants, bags, and shoes for a fraction of the price. All sale items were an extra 30 percent off.
Old Navy
Old Navy’s Red, White, and Whoa! Sale (great name) had deals starting at just $2, plus up to 70 percent off select styles—including blouses, dresses, and, of course, flip flops. Whoa, indeed.
Aerie
Aerie offered up to 70 percent on nearly its entire collection, including its selection of swim separates for $12, bras and crop tops for $15, and bike shorts for $20.
Lively
Bras, skivvies, sleep and loungewear, and swim apparel were 50 percent off at Lively’s sitewide sale, and shoppers snagged up to 80 percent off on clearance items.
Comrad
For its 4th of July sale, Comrad offered 25 percent off sitewide on its Well+Good-beloved compression socks.
Allbirds
The Allbirds 4th of July sale is slashing up to 50 percent off its most popular shoe styles, including one option recommended by contributing writer Jamie Sanders as the ideal walking shoe for Disneyland.
Chaco
If your summer plans involve camping, hiking, or paddling, Chaco will carry you through all your adventures. For its Summer Sale, the brand offered 30 percent off sitewide.
Clarks
We saved up to 50 percent off on a huge selection of footwear from this popular and podiatrist-approved shoe brand, plus got free shipping with every purchase.
Hoka
Hoka’s sale section offers a vast selection of Well+Good-approved sneakers in myriad colors and sizes.
Vionic
Podiatrist- and Well+Good-beloved footwear brand Vionic offered up to 45 percent off on select styles, including sneakers, sandals, slippers, and more, in honor of Independence Day.
4th of July beauty sales
Dermstore
Last year at Dermstore, we snagged an extra 10 percent off on skin- and hair-care items from its sale section, plus two free gifts with orders over $200. The retailer is chock-full of items from premium brands like Dr. Brandt, Perricone MD, and MDSolarSciences.
Ulta
Ulta offered up to 50 percent off skin, hair, and makeup during the Ulta’s Big Summer Beauty Sale, which included limited-time deals throughout the sale period.
Act+Acre
Everything—and we mean everything—at Act+Acre was 30 percent off.
Avène
Team Well+Good loves Avène products—and if you do too, you’ll be thrilled to learn about its Friends and Family sale, which should be returning this summer. Last year's offer was 25 percent off sitewide.
Skin Gym
Everything at Skin Gym—including its fan-favorite face rollers—was between 20 to 60 percent off.
Solawave
Last year's sale offered up to 30 percent off on all Solawave products (with the exception of the Solawave Mini).
4th of July sexual wellness sales
Adam & Eve
Adam & Eve offered up to 35 percent off any one item, including vibrators, anal toys, and more.
Babeland
The discounts were deep at Babeland. We scored up to 50 percent off on an incredible variety of sex toys from brands you know and love like Magic Wand and Eve.
Bellesa Boutique
Bellesa Boutique offered up to 60 percent off of its selection of sex toys, which are crafted specially for first-time users in mind.
Good Vibes
It was all good vibes at Good Vibes. We scored up to 50 percent off on sex toys that are sure to please people of all strokes.
Jimmyjane
The pleasure is all yours over at Jimmy Jane, where the discounts went as deep as 40 percent off on all Self + Jimmyjane sex toys, lubricants, massage candles, and more.
Lovehoney
Sex toys, bondage gear, lingerie, and more were up to 70 percent off at Lovehoney, and an extra 15 percent off if you subscribed to the brand's newsletter.
Lovers
For 4th of July, Lovers threw out a buy one, get one sale on sex toys, which means twice the pleasure for a fraction of the cost.
4th of July home and kitchen sales
Article
Over at Article, we saved big on its impressive selection of sofas, dining tables, and overall aesthetically pleasing furniture.
Burrow
Burrow’s Summer Sale event offered up to 75 percent off on furniture for every room in your home, including your backyard.
Castlery
Savings were mega at Castlery’s 4th of July Sale. Save up to $550 off sitewide and an extra 30 percent off on select items. Plus, you could get a $50 voucher if you opted into The Castlery Club, which, by the way, is free to join.
Floyd Home
Floyd Home joined in on the 4th of July party, and offered up to 30 percent off sitewide on its best-selling bed frame, sofas, tables, and more.
Outer
Outer offered up to 20 percent off on furniture for your outdoor space (Think dining tables, couches, rugs, and more), which will undoubtedly see plenty of backyard hangouts and barbecues over the summer.
Sur La Table
Sur La Table’s 4th of July Sale served up major deals on its assortment of premium kitchenware like items from All-Clad, Le Creuset, Staub, and more.
Williams Sonoma
For its early 4th of July sale, Williams Sonoma offered up to 50 percent off on premium brands, and an extra 20 percent off its clearance selection of kitchenware, outdoor cooking essentials, and more.
Caraway
Whatever you’re cooking in the kitchen, you can’t go wrong with time-tested, cult-famous cookware—and Caraway offered up to 15 percent on bundles, including its Well+Good-approved cookware set.
Made In
Made In ran a sizzling-hot sale, just in time for 4th of July: the brand slashed up to 30 percent off its award-winning cookware sets that have earned the approval of top chefs.
Solo Stove
If you want to bring fire to your backyard, consider Solo Stove. For last year's 4th of July sale, you could get $25 off $125, $350 off $350, $100 off $500, or $150 off $750.
4th of July bedding and mattress sales
Brooklinen
Everything was on sale for 20 percent off at Brooklinen, which not only offers luxurious bed sheets, but bath towels and other home goods that are just as nice.
Buffy
Buffy offered 20 percent and more on its line of breathable bedding, sheets, and pillows that will keep you cool and comfortable while you sleep.
Coyuchi
It isn’t often that Coyuchi goes on sale, but the brand’s Summer Clearance Event offered shoppers a rare opportunity to snag its organic-made bedding, sheets, and towels for up to 40 percent off.
Cozy Earth
One thing Well+Good and Oprah have in common is a love of Cozy Earth. We anticipate savings of at least 25 percent off on most items, including the raved-about bamboo sheet set, and score free shipping on orders $50 and up.
The Citizenry
The Citizenry, known for its chic look and climate-friendly approach, ran a Summer Sale where you could score up to 20 percent off the brand’s bedding bundles, sheets, pillowcases, and more.
Parachute
At Parachute, we scored 15 percent off its bedding bundles, 30 percent off bath towels, and an extra 20 percent off items in the sale section.
Amerisleep
For July 4th, you can purchase Amerisleep’s mattresses starting at just $799. With the promo code JULY500, save $500 on the AS2, AS3, or AS5, and get 30 percent off adjustable bed bundles.
Avocado
Rest a little easier on Avocado’s organic mattresses, which were up to 20 percent off for the 4th of July—and there were more savings on its bed bases, foundations, and more.
Awara
Awara organic mattresses were up to 50 percent off for 4th of July, offering shoppers a welcome opportunity to save big on quality mattresses while investing in their sleep.
Bear
Nearly all of Bear’s mattresses were 35 percent off with the promo code, and to top it off, shoppers received $400 worth of sleep accessories with every purchase.
BeautyRest
Last year's sale meant up to $1,200 off on select BeautyRest mattresses and adjustable base sets.
Big Fig
Sleep sweet on Big Fig—and sweeter still, last year folks scored $500 off on its mattresses for 4th of July.
Birch by Helix
Organic-mattress maker Birch offered 25 percent off sitewide, plus two free Eco-Rest pillows with every mattress purchase.
Casper
Last year's sale offered up to 35 percent off on Casper mattresses (including the Well+Good-approved Casper Snow), as well as bedding, pillows, foundations, and more.
DreamCloud
For 4th of July, first-time customers scored up to 50 percent off DreamCloud mattresses, which start at just $349. A steal!
Leesa
For its 4th of July sale, Leesa offered 30 percent off its mattresses, plus a free Sleep Bundle with every purchase.
Mattress Firm
Mattress Firm is a one-stop shop for mattresses from BeautyRest, Tempur-Pedic, Sealy, and more—and last 4th of July, you could save up to 60 percent off and get a free adjustable base on select items.
Nectar
Last year, customers enjoyed up to 400 percent off on mattresses at Nectar’s 4th of July sale, and got more savings when they bundled a mattress with sleep accessories and/or an adjustable base.
PlushBeds
For 4th of July, PlushBeds slashed prices in half for its certified-organic mattresses, and offered 25 percent off on toppers and bedding.
Purple
At Purple, shoppers saved up to $800 on mattresses and adjustable base sets, and got up to 10 percent off on Well+Good-beloved Purple pillows.
Saatva
Last year's sale meant savings up to $600 on often-pricey Saatva mattresses.
4th of July fitness sales
Aviron
Last year, shoppers saved up to $550 on Aviron rowers, including the Well+Good-vetted Strong Series Rower, and got a pair of free Aviron Play Headphones with purchase.
BowFlex
BowFlex joined in on 4th of July Sales. Shoppers saved up to $200 on fitness equipment, including one of our favorite adjustable dumbbell sets.
NordicTrack
Shoppers saved up to $700 on treadmills, bikes, rowers, and more at last year's NordicTrack 4th of July sale, even scored free shipping.
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