These Shampoos Have Over 100,000 5-Star Ratings on Amazon—For Good Reason

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The road to shiny, happy hair often starts with a good shampoo. No matter if like to wear you straight or a natural, washing your hair with a high-quality shampoo may help extend the longevity of your hair's style and overall health. But just like finding the right moisturizer or cleanser, it can be tricky to find a cleansing solution to help support our hair goals. Plus, there are just so many shampoos out there. All hair is unique and has custom needs—but luckily, we've got honest reviews and ratings by our side to help figure out what our own strands need.

Amazon can be a great place to find the right shampoo for you: Thanks to a wide variety of products, brands, and price points, it's not quantity that's the problem. However, while the mega online retailer is a great resource for hair care, not everything on there that glitters is always gold. That's why we've curated a list of some of the most popular and shopper- and Well+Good editor-approved shampoos below to help add to your shower routine.

The most popular shampoos you can buy on Amazon

Tea Tree Special Shampoo by Paul Mitchell — $14.00

If you’re hoping to get some control over an itchy scalp, then the Tea Tree shampoo may be just what you need come wash day. Its main job is to remove impurities and give your scalp a total reset, which is possible thanks to the main ingredient, tea tree oil. Tea tree oil can be a powerful antiseptic and has anti-fungal and anti-inflammatory properties that help remove bacteria invading your scalp.

Promising review: “I went from shampooing my hair every two days to only twice a week! My scalp feels refreshed and I no longer have buildup or scabs of dandruff. It smells good—if you like tee tree scent—and leaves your scalp refreshed.”

Rating: 4.7 out of 5, 28,000 5-star reviews

Paul Mitchell Shampoo Two — $14.00

If you’re at your wits’ end dealing with greasy hair, then consider adding this Paul Mitchell clarifying shampoo to your haircare lineup. It specifically helps reduce oil production over time, and it does this by deeply cleansing your hair and removing stubborn buildup from hairsprays, gels and other styling products that often cause that excess oily feeling.

Promising review: “My hair is thin and very oily. This is the holy grail of taking away the oil. I use this every other day. It doesn’t dry my hair out, thankfully, but definitely gets rid of my greasy hair.”

Rating: 4.6 out of 5, 4,525 5-star review


Head & Shoulders Royal Oils Moisture Boost Shampoo — $7.00

For those with natural and kicky hair textures, dryness and flakiness can be a constant problem. But with this Head & Shoulders Royal Oils shampoo, you can don’t have to worry about that. Designed by Black hair scientists, this shampoo fights dandruff and provides relief for an itchy and dry scalp. It also hydrates your hair using coconut oil, an ingredient that has a ton of fatty acids that can penetrate your hair shaft and bring your strands some much-needed moisture.

Promising review: “I have a lot of thick, coarse, curly hair and I have tried countless brands of shampoo…and this wins by a landslide! I occasionally have dandruff, but more often have dry, itchy scalp and this stuff cleared that up after one wash.”

Rating: 4.6 out of 5, 9,197 5-star reviews

Pureology Hydrate Shampoo — $9.00

Dyed your hair recently? Pureology Hydrate is here to help give your color-treated strands the hydration and softness they need. Its ingredients include a powerful blend of jojoba oil, green tea, and sage to create a healthy scalp environment for dry and color-treated hair. But it’s the jojoba oil that stands out. It naturally provides a lot of moisture, thanks to its richness in vitamin C, vitamin E and other B vitamins that nourish your hair follicles.

Promising review: “I love the way it makes my hair feel. I color my hair and have for decades. This smooths my hair and helps my scalp immensely.”

Rating: 4.7 out of 5, 5,198 5-star reviews

Garnier Fructis Grow Strong Shampoo — $7.00

For stronger and healthier tresses, Garnier Fructis Grow Strong is great to have in your daily rotation. It really gets its power from its formula, which includes two key ingredients: apple extract and ceramide (a type of fatty acid that seals in nutrients and fortifies the hair shaft). FYI: The entire citrus Garnier Fructis line includes a special blend of citrus protein, vitamins B3 and B6, fruit and plant-derived extracts.

Promising review: “As a menopausal female, keeping hair on my head and not down the drain is my game—Grow Strong is your friend in this endeavor. I’ve noticed less hair in the brush and getting more compliments on my growing hair.”

Rating: 4.7 out of 5, 6,388 5-star reviews

Redken Color Extend Blondage Color Depositing Purple Shampoo — $7.00

Calling all blondes! There are a lot of purple shampoos on the market, but this one may just take the cake. Not only is Blondage a home run when it comes to removing brassy, warm tones in blonde and highlighted hair, but it also claims to strengthen your hair in the process. Make sure to leave it in for three to five minutes, rinse, and you’re good to go.

Promising review: “The best shampoo for platinum hair that I have ever used—and I’ve used several. Blondage eliminates any gold tones that appear about three weeks after my touch-up. My stylist recommended it and is amazed at how well it works.”

Rating: 4.6 out of 5, 7,953 5-star reviews

Pantene Pro-V Daily Moisture Renewal 2 in 1 Shampoo & Conditioner — $6.00

Originally $7.49, now $5.82

Many times, our hair can look lifeless and dull due to things like excess styling or product buildup. However, Pantene Pro-V 2-in-1 shampoo and conditioner is designed to help put the life back into your strands by giving them a major boost of hydration—it’s packed with antioxidants and nutrients to help save your hair from its dryness and lackluster finish.

Promising review: “I wasn’t sure about Pantene at first but after arriving and me trying it right away I noticed a huge difference! My hair was softer just the right amount of shine with leaving my hair moisturized without irritation!”

Rating: 4.7 out of 5, 5,674 5-star reviews

PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo — $30.00

Originally $39, now on sale for $29.75

While this shampoo can’t magically give you a totally new head of hair or instantly grow your mane, it can help improve its appearance, according to 4,800 five-star reviewers. It mainly helps promote hair thickness by reducing breakage. A large part of that is due to its active ingredients which include biotin (a vitamin thought to be associated with hair growth) and a string of extracts like saw palmetto to help block DHT (the hormone believed to be tied to hair loss).

Promising review: “My hair dresser says she can tell the difference in my hair and a few of her other clients have been asking what I have been using. It lathers really well, has a nice, but not strong scent. I really believe it is helping my hair to grow in thicker and I now have hair along the hairline by my temples.”

Rating: 4.3 out of 5, 11,387 5-star reviews

shea moisture
SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Shampoo — $8.00

For brittle, dry hair, SheaMoisture’s formula features mafura oil (an oil that originates from the mafura tree which is high in essential fatty acids and offers tons of natural hydration), manuka honey (a special honey that comes from Australia and New Zealand that can help nourish hair), and shea butter (this ingredient fights frizz and coats strands so they’re soft and shiny). It also smells fantastic (think warm, buttery honey).

Promising review: “I would highly recommend this product. I have color treated hair and have had some issues with dryness and tangling. After using this shampoo, conditioner and the intensive conditioner my hair is so full and less tangled, I can feel the added moisture too.”

Rating: 4.6 out of 5, 4,049 5-star reviews

loreal elvive
L'Oreal Paris Elvive Total Repair 5 Repairing Shampoo — $7.00

Whether you spent all summer in a chlorinated pool, or have been coloring your hair since you were old enough to drive, there’s a reason why L’Oreal Paris Elvive Total Repair is so beloved by folks. It’s formulated with protein and ceramide to help strengthen strands, and each time you use it, the shampoo helps rebuild fibers and adds shine and softness.

Promising review: “My hair had been dry, damaged, broken and processed for the passed 6+ months. As a result of a busy life, stress, too much coloring and straightening and plain laziness when it comes to conditioning, my hair changed from lustrous and long to dry, brittle, broken and dull. I was mortified when I finally really LOOKED in the mirror and saw the condition of my hair. I decided to try Elvive Total Repair 5 instead of buying a more expensive brand (budgeting!!) after reading about how great it’s supposed to be. WELL>>>> OMG!! My beautiful hair is back!! …My ends look great, my hair is soft and bouncy, shines like glass in the sunlight. I am so thrilled, I can’t even say!!”

Rating: 4.7 out of 5 stars, 17,642 5-star reviews

Ethique Hair Shampoo Bar for Frizzy Hair — $14.00

Made for dry, frizzy, and/or curly hair in mind, this shampoo bar is pH-balanced and soap-free, featuring ingredients like coconut oil and cocoa butter to help smooth hair and leave it silky and detangled. Not only does it bring hair back to life after intense damage (it also helps maintain), but it’s especially earth-friendly with its no-plastic packaging, and cruelty-free.

Promising review: “I’m trying to be a little more environmentally conscious, and this is the second brand of shampoo bar that I’ve tried. I did not have high expectations, because the shampoo bar I was using before left my hair feeling dry and lifeless. However, I am absolutely thrilled with Ethique’s Spice shampoo bar. Just 3-4 swipes from the roots to ends (& I have short hair) and it lathers better than any traditional shampoo I’ve used in a long time. My hair is left feeling very clean, fast, and it doesn’t dry it out! Even though it is a little on the expensive side, it is worth every penny. ”

Rating: 4.6 out of 5 stars, 8,780 5-star reviews

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