And, the brand's offerings are expanding. An AYR rep told me that on February 26, a new collection will expand the brand's repertoire into knitwear and will also include two cotton T-shirt styles. And, while a well-made tee might sound like a obvious item to purchase, the styles have already racked up a 2,000-person waitlist and are poised to sell out.
The two covetable tees are The Supercool ($65), which is cap-sleeved, and the Fizz ($55), a sleeveless pocket-tee option—and each comes in white and faded-black hues. The AYR rep noted to me that the brand spent a year searching for the soft material (100 percent Peruvian cotton!) and designing the fit. Hey, sounds like practice made perfect in this case.
While you're making your way around the waitlists, check out the cardigan that has amassed a 30,000-person-long one and the diffuser that 8,000 people want to get their hands on.
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