Whether you prefer no-makeup makeup, or love a full face of glam, we can all agree that mascara is something we seldom leave out of the process when putting on our face. And no one does mascara quite like Benefit cosmetics. From They're Real! Lengthening Mascara to BADgal BANG! Volumizing Mascara, the whimsical makeup brand knows how to make a good, flexible formula that doesn’t flake or fall, and always does an amazing job of tripling the length of lashes (according to our editorial commerce director, who swears by Benefit mascaras).
Beginning May 1 until May 5, Benefit’s site-wide Friends & Family sale is bringing 30 percent off their entire lineup of mascaras and other best-selling makeup products (we’re talking the Benetint Cheek & Lip Stain and Hoola Matte Bronzer, too!), making now the best time restock your favorites and maybe try a few new-to-you formulas, too.
If you need help deciding what to add to your cart, here are some of our favorite Benefit mascaras, plus the makeup products we’re definitely buying more of this week (keep scrolling for a little bit more about each product—all tried and tested by our W+G editors). Not seeing anything you like? Check out the site here for more.
Best mascaras from the Benefit Friends & Family sale:
Best overall: They're Real! Lengthening Mascara, $20 (was $28)
Best volumizing: BADgal BANG! Volumizing Mascara, $20 (was $28)
Best lengthening: They're Real! Magnet Extreme Lengthening Mascara, $20 (was $28)
Best curling: Roller Lash Curling Mascara, $20 (was $28)
Other Benefit best-sellers from the Friends & Family sale
Multi-purpose lip and cheek stain: Benetint Cheek & Lip Stain, $15 (was $21)
Brow wax: Fluff Up Brow Wax, $18 (was $26)
Concealer: Boi-ing Industrial Strength Concealer, $17 (was $24)
Highlighter: Watt's Up! Cream Highlighter, $21 (was $30)
Bronzer: Hoola Matte Bronzer, $25 (was $35)
Best Benefit mascaras on sale
Originally $28, now $20
The They’re Real! Lengthening Mascara from Benefit boasts a formula that is designed to volumize, curl, and lengthen, all while creating a lifting effect on the lashes. The long-wear formula also feels flexible on the eyelashes but doesn’t smudge, so you don’t have to worry about that pesky dark streak that can happen under the eyes after wearing makeup all day (and, sometimes, only for a few hours). Similar to the way you would use a round brush to add volume to your hair when blow drying, the mascara has a specially designed domed-tip brush to help elevate the formula and essentially style lashes into the perfect fanned out look.
Originally $28, now $20
The BADgal BANG! Volumizing Mascara is a perfect example of how innovative Benefit’s mascaras truly are. This formula is derived from actual space technology to deliver ultra-lightweight aero-particles to lashes for maximum volume without feeling super heavy on the eyes. We love it because it creates a lush look from root to tip, and is an excellent alternative to eyelash extensions. The mascara is also water and smudge resistant so it doesn’t fall onto your under eyes and cause unwanted dark circles, which is always greatly appreciated in a mascara. And, on top of that, it has a little dose of haircare in it, too, with the inclusion of ProVitamin B5, which helps lashes grow longer and stronger.
Originally $28, now $20
If you love Benefit’s classic They’re Real! Lengthening Mascara, then you’ll be obsessed with the They’re Real Magnet Extreme Lengthening Mascara, which takes the lengthening capabilities to new heights (pun intended). This mascara is designed with a buildable formula that lengthens lashes by up to 40 percent, thanks to the magnetic formula and built-in extender brush with a magnetically charged core that physically pulls the formula up for a longer lash look. In addition to its lengthening capabilities, the mascara brush also has zigzag bristles which help create an ideal fanned out finish that doesn’t look clumpy or too heavy, giving lashes a more refined appearance.
Originally $28, now $20
One of our go-to mascaras for everyday wear is the Roller Lash Curling Mascara, which features a curling formula for lifted and perfectly styled lashes. We love it for daily wear because it doesn’t create a super dramatic finish and feels a little more natural, plus the formula has ProVitamin B5 and serin in it, which are two potent haircare ingredients that can actually condition each lash strand and even promote strength and growth. The mascara is also water-resistant (but still super easy to remove) so it stays put whether you wear it all day to work or for a late night out on the town.
Other Benefit best-sellers on sale
Originally $21, now $15
The Benetint Cheek & Lip Stain is one of the first makeup products we ever tried, and both our pre-teen and adult selves are completely in love with the unique and gorgeous and versatile formulation. The rose-tinted formula provides the pout and the complexion with the perfect amount of blendable color that feels more like a natural flush than a swipe of pigment. We love it because it looks great on its own— with and without makeup—but also works well as a primer for red lipstick and a brighter blush.
Originally $26, now $18
Another one of the best Benefit Cosmetics products is the Fluff Up Brow Wax, which basically creates the illusion of brow lamination without the commitment (or the cost). This formula features a flexible hold that sculpts and shapes the eyebrows for a natural-looking fluffy finish. It also never flakes or crunches, which is essential for a product like this. We’re super into it because you can wear it on its own, or on top of some brow powder (we love the Goof Proof brow powder) if you want a little extra color.
Originally $24, now $17
The Boi-ing Industrial Strength Concealer is another Benefit product we’ve turned to throughout the years, especially during times of pesky blemishes and breakouts that are seemingly impossible to cover up. This formula provides creamy full-coverage that never looks cake-y, and blends really well, even without foundation to top it off. It’s also amazing as an under-eye concealer because it not only helps erase the look of dark circles, but has a matte finish, so you don’t have to worry about greasiness under the eyes (and, therefore, smudged mascara).
Originally $30, now $21
We are of the belief that you can never have too many highlighters in your makeup drawer, and the Watt’s Up! Cream Highligher from Benefit was basically our gateway into this sentiment. This highlighter has a cream-to-powder finish, making it super easy to apply and get natural-looking application. Plus, its rose gold hue gives off a little more warmth compared to other highlighters, so it’s a fantastic choice for spring and summer skin.
Originally $35, now $25
It’s hard to imagine our makeup bags without the Hoola Matte Bronzer, which, much like the Benetint Cheek & Lip Stain, we’ve had in our beauty arsenal for over 15 years. Loved by makeup artists and enthusiasts alike, this award-winning matte bronzer is formulated to give the complexion a warm summery glow with four different bronze shades. The best-selling Benefit bronzer also comes in a mini size for those who want to test it out at a cheaper price point, as well as a jumbo size for those who want to stock up on that perfect summer glow during the sale.
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