Skin-Care Tips

20 Million People Worldwide Use This Drugstore Skin-Firming Line Because It *Works*

Zoe Weiner

Photo: Getty/Nick Dolding
Since its inception in 1952 (a whopping 69 years ago), Olay has made a name for itself, delivering on the promise of "ageless" skin. The brand's products have consistently ranked as the best-of-the-best you can buy at the drugstore and prove that you don't have to break the bank for the sake of an anti-aging routine.

The reason? Olay's scientists have figured out a way to harness the most beneficial skin-firming ingredients into affordable formulas and have given consumers a way to target signs of aging at every step of their routine. It's no wonder nearly 20 million women worldwide trust the brand to meet their skin-care needs.

When we say the brand has everything you need for a stacked anti-aging routine, we mean it. Keep scrolling for the top formulas worth adding to your skin-firming regimen—none of which will cost you more than $35.

Cleanser

Regenerist Collagen Peptide 24 Cream Cleanser — $8.00

This creamy cleanser serves double duty in melting away dirt and makeup while also infusing your skin with collagen-stimulating peptides. It’s also infused with salicylic acid, which will give your skin a gentle exfoliation in order to leave it prepped and ready for the rest of your routine.


Morning serum

Vitamin C + Peptide 24 Brightening Serum — $29.00

This daily serum pairs peptides with vitamin C, which provide antioxidant protection in order to fend off damage from the environmental stressors that lead to skin aging. It’s ultra-hydrating, too, and will make your skin look instantly brighter after only a single application.


Morning moisturizer

Collagen Peptide 24 SPF Moisturizer — $29.00

This morning moisturizer works to fend off current and future signs of aging. While peptides work to smooth out the lines you’ve already got, SPF 30 protects against sun damage. It glides on easily and is never greasy or sticky, and also boasts vitamin B3 to help lock moisture into your skin all day long.


Nightly serum

Regenerist MAX Wrinkle Serum with Peptides — $33.00

This best-selling serum delivers an ultra-concentrated, double dosage of peptides for the sake of diminishing the appearance of fine lines and wrinkles. Use it as a part of your p.m. routine to help skin regenerate and repair while you sleep.


Nightly moisturizer

Retinol24 + Peptide Night Face Moisturizer — $29.00

As one of the brand’s “holy grail” products, this moisturizer combines two of the most potent anti-aging ingredients—retinol and peptides—to pack a one-two punch of skin-firming prowess. The retinol stimulates cellular turnover while the peptides help to kick your body’s own collagen production into high gear, leaving your complexion smoother and more supple overall. On the moisturizing front, it’s also got vitamin B3, which helps to lock in hydration and do away with any signs of dullness. Despite its high-impact effects, it’s non-irritating, which means it can be used on sensitive skin, and after application, it continues to work for 24 hours.

Curious about what drugstore products a dermatologist recommends? Check out the video below. 

Want even more beauty intel from our editors? Follow our Fineprint Fineprint Instagram account) for must-know tips and tricks.

Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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