13 Best Purple Shampoos That Fight Brassy Hair for Good *and* Strengthen Strands

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If you have blonde hair, you probably have dealt with annoying brassiness from time to time. The good news is, it doesn’t have to be that way, thanks to the invention of purple shampoos. For the uninitiated, purple shampoos are a life saver for blondes trying to minimize brassy tones. While it may seem counterintuitive to put a purple-colored hair product into your blonde hair (especially if you spent hours in the chair achieving that golden look), there’s no need to be concerned (and if you're just confused, we get it—which is why we wrote this!). It actually all comes down to color science—and maybe even a little art. Does the color wheel sound familiar?

Experts In This Article
  • Linh Phan, Linh Phan is a hairstylist and Schwarzkopf Professional USA digital artist.
  • Michael Dueñas, Michael Duenas is a celebrity hair stylist and founder of Veluer Creative.

How purple shampoo works

“Purple shampoo works by neutralizing yellow tones in hair,” explains Michael Duenas, celebrity hair stylist and founder of Veluer Creative. “On the color wheel, purple is the opposite of yellow. It masks the yellow tones to leave a ‘whiter,’ brighter color showing through; it lives on top of the hair and is similar to using a semi-transparent stain on wood.” While purple shampoo works best on blonde-haired folks, Duenas points out that it does have a tendency to make brown hair have a slight shine increase due to the extra pigment, so brunettes can benefit, too.

How to use purple shampoo

One thing to keep in mind is purple shampoo can be tricky to use, but mostly because people tend to go overboard. “Some of the most common mistakes people make when using purple shampoo would be leaving it on for too long and over-toning their hair,” says Linh Phan, hairstylist and Schwarzkopf Professional USA Digital Artist. “If you have darker hair with orange tones, you should use a blue shampoo instead.”

Another big no-no? Washing your hair too often. “Purple shampoo should be used once a week to twice a week at most,” says Duenas. “If you use it too much, your hair will get ashy. As you overuse purple shampoo the purple pigment can sometimes build up and leave your hair looking like it has a grayish tint.”

Phan suggests using your purple shampoo once every fourth or fifth wash, depending on the desired look. “Your professional stylist should be able to guide you on how often you should use it for your particular color,” he adds. Ahead find 13 of the best purple shampoos to try on blonde hair.

Best purple shampoos for brassy hair

schwarzkopf goodbye yellow, best purple shampoos
Schwarzkopf Professionals Goodbye Yellow Shampoo — $17.00

This purple shampoo is Phan’s favorite. “Purple shampoo works by implementing color theory,” he says. “Purple cancels yellow out so by using a shampoo like Goodbye Yellow will tone out unwanted warm tones in blonde hair.” With over 3,300 5-star ratings and glowing reviews (like this one: “I’m a natural blonde, and I’m always trying to prevent brassiness and darkness as I get older. I’ve tried a couple purple shampoos, but MAN this is good stuff. One shower, left the product on my hair in a wet bun (still in shower) for 5 minutes, then rinsed and let it dry on its own.”), this is a solid pick that doesn’t break the bank.

joico color balance, best purple shampoo
Joico Color Balance Purple Shampoo — $21.00

In addition to containing violet pigments that neutralize yellowness instantly and Smartrelease technology that makes styling much easier, this shampoo has green tea extract which helps defend against fading. You get long-lasting results (12 washes!), and the formula offers intense shine and strengthens follicles (which can be much-needed after bleaching hair).


blondme cool blondes neutralizing shampoo, best purple shampoo
Blondme Cool Blondes Shampoo — $23.00

Phan like this one for more subtle toning. It’s a gentle shampoo and great for those who need something gentle for damaged, colored hair. After using, it’ll make hair feel silky and smooth.

schwarzkopf goodbye orange neutralizing shampoo, best purple shampoo
Schwarzkopf Professionals Goodbye Orange Neutralizing Wash Shampoo — $28.00

If you have darker hair, use this blue (yes, blue) shampoo pick from Phan. It cleanses while neutralizing orange or red tones. Just don’t leave it on too long, because it could turn your hair green (temporarily).

Best purple shampoos for blonde hair

amika bust your brass, best purple shampoo
Amika Bust Your Brass Cool Blonde Shampoo — $26.00

A favorite of Duenas’s, this Amika shampoo cleanses and tones while making strands stronger. It also contains vegan proteins that have benefits similar to keratin. Great for all hair types (straight, wavy, curly, or coily), use this when your hair is feeling rough, dry, or if you’re noticing major split ends (this formula helps nourish and smooth, which also stretches out the time in between your hair cuts).

philip b icelandic blonde shampoo, best purple shampoo
Philip B Icelandic Blonde Shampoo — $46.00

Blondes, silver foxes, and gray-haired peeps can all benefit from this Philip B shampoo, which is made with protective grapeseed oil and other nourishing (time-released) botanicals.

beachwaver co. brb blonde, best purple shampoo
The Beachwaver Co. Brb Blonde Purple Shampoo — $28.00

Your blonde hair will love this purple shampoo, which not only cancels out yellowness, but is also infused with moisturizing shea butter, strengthening bond multipliers, and Tahitian Monoi Flower, which is known to boost hydration and protect against pollution.

olaplex no.4p blonde enhancer, best purple shampoo
Olaplex No.4P Blonde Enhancer™ Toning Purple Shampoo — $28.00

Olaplex is beloved by blondes and stylists all over—for good reason. Olaplex’s blonde shampoo ensures non-brassy strands without drying them out, and is scientifically proven to boost blonde three times brighter than other top brands. Its bond-rebuilding formula fortifies strands, making hair feel and look stronger every time you use it.

pravana the perfect blonde cleanse, best purple shampoo
Pravana The Perfect Blonde Shampoo — $20.00

You won’t have to stress about breakage any longer, thanks to Pravana’s take on a purple shampoo. It reduces yellow tones while adding strength to hair thanks to keratin, wheat, and silk amino acids.

Best drugstore purple shampoos

sun bum blonde purple, best purple shampoo
Sun Bum Purple Blonde Shampoo — $13.00

This color-boosting purple shampoo does its thing, thanks to a plant-powered combo made up of blue spirulina and violet extract. Plus, banana and sunflower seed oil adds moisture and color protection.

moroccanoil blonde perfecting, best purple shampoo
Moroccanoil Blonde Perfecting Purple Shampoo — $12.00

Leave this shampoo on for a few more minutes than usual—three to five, to be exact—to allow it to fight brassy tones whether you’re blonde, have highlights, or want to retain a nice shade of gray.

john frieda violet crush for blondes, best purple shampoo
John Frieda Violet Crush Shampoo — $9.00

This is another favorite of Duenas’s, and it’s easy to see why. This affordable purple shampoo is made with a powerful neutralizing formula that absorbs UV light while emitting a white-blue glow. Thus, enhancing the cool tones in blonde hair and making it look brighter.

l'oreal paris elvive color vibrancy, best purple shampoo
L'Oreal Paris Elvive Purple Shampoo — $5.00

Another great choice that won’t break the bank, L’Oreal’s Elvive Purple Shampoo uses violet pigments that kick brassiness to the curb in just one wash.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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