Blue Apron Is Set to Join the in-Store Meal-Kit Craze to Make Your Dinner Prep Way Easier
Blue Apron hasn't yet announced which retailers will stock its meal-prep kits, but once they hit the shelves, they'll be in good company. Both Walmart and Kroger now have similar ready-to-cook offerings.
Blue Apron had its IPO last summer, just after Amazon announced it would purchase Whole Foods, and since then, the subscription service's stock price has declined 75 percent and it has lost more than 250,000 subscribers, Eater reported. Blue Apron hasn't yet announced which retailers will stock its meal-prep kits, but once they hit the shelves, they'll be in good company: Both Walmart and Kroger now have similar ready-to-cook offerings, likely in an effort to compete with the online and in-store versatility Amazon and Whole Foods offer.
Blue Apron's brand-new business plan definitely constitutes a meal-prep dream come true for anybody who has trouble committing to subscription services. Plus, you won't have to go through the (very stressful) process of picking all of your meals a week in advance or waiting anxiously by your door for an oversize refrigerated package to arrive. In other words, Blue Apron's next move just might be a win for your weeknight dinners.
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