The Best Underwear, Bra, and Lingerie Valentine’s Day Deals You Should Treat Yourself To

Photo: Getty Images/ Fabio Formaggio / EyeEm
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While Valentine's Day may be billed as a lovers' holiday of exchanging gifts, it's also a day where retailers throw down a lot of deals. From yummy chocolates to fun adult toys to play with, there are a lot of goods discounted in the name of love (and self-care) right now. And one thing I'm excited to see go on sale is a variety of bras and undies.

If you're like me, and have been waiting to stock up on some intimates, now is the time to strike. No matter if you're looking for a comfy bra or a lace panty to try, retailers like Savage X Fenty and Lovehoney have your back (and butt, and boobs) this holiday. For those in need of some help landing the perfect style, we've curated some of the best undie and bra deals below for you to add to cart. You're welcome!

Best Bra and Underwear Deals for Valentine's Day

Bare Necessities

When it comes to having options in choosing bras and underwear, Bare Necessities rarely disappoints. Case in point: Its Top Drawer Savings Event features a range of styles from popular brands like Cosabella, Wacoal and Calvin Klein for up to 40 percent off right now.

Savage X Fenty

If you’re looking to zhuzh up your underwear collection with some savage picks (hehe), now’s the perfect time to stock up. Right now, VIP members can save up to up to 50 percent off on dozens of bras and undies, and get free shipping at checkout. Additionally, you can score two bras in a bundle deal for just $29 if you’re hoping to score fan-favorite styles like the Savage Not Sorry Lightly Lined Lace Balconette Bra.


Nude Barre

Want nude underwear that actually matches your skin tone? Look no further. Known for its inclusive shades and sizing, Nude Barre is offering shoppers $10 off when you buy a pair of tights and panties together as part of its Valentine’s Day Flash Sale. This includes its signature styles like the seamless thong, which is currently available in 13 different shades.


If you’ve got a sexy night ahead with your partner, or just a night of self-love, Lovehoney has a variety of different lingerie options to help set the mood. From lacy bras to revealing basque sets, all lingerie is now up for grabs for just $25. In some cases that means scoring looks for more than 50 percent off, like with this Fifty Shades of Grey Captivate Black Flocked Mesh Bra and Skirt Set.


From now until Feb. 14, score 20 percent off on hundreds of the department’s goods, including a range of high-quality bras, sports bras and panties. For example, you can take home picks from Journelle, Bluebella and Coasbella. Just keep in mind some exclusions apply and promotion will be totaled at checkout.


For those who are really looking to show off their curves and fashion sense underneath clothes, Lovevera has the looks for you. The Black-owned bra and undie brand is offering up to 30 percent off sitewide on a variety of its lace garter sets and colorful balconette bras to pair with undies. Just use code 20HEARTS at checkout at you’re good to go.

Pretty Little Thing

While Pretty Little Thing has a lot of different styles, ranging bodysuits to makeup bags, it’s also a goldmine for lingerie picks. And as part of its sitewide Galentine’s Day sale, you can score up to 70 percent on many of the brand’s undies and lingerie. For example, we spotted these sleek red lace badged panties marked down from $18 to a $8.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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