The One Brand a Hairstylist Can’t Stop Recommending to People With Thin Hair

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Even when you have your specific hair type in mind, it can be challenging to know which hair products will actually work to deliver the good hair days of your dreams—and that goes double when you're dealing with thin or fragile hair. These hair types require a little extra TLC to stay healthy and breakage-free, which means finding the right formulas is tantamount. With that in mind, we tapped celebrity hairstylist Eduardo Ponce for his recs for thin hair, and there was one brand that he says delivers the best-in-class formulas for caring for these concerns.

Enter: Color Wow. "Sephora has many great options for hair care, but my go-to is definitely Color Wow," he shares, noting that he's not an ambassador for the brand, just a genuine fan. "I love the variety of treatments, shampoos, and styling products they have."

Below, he shares his picks for making even the thinnest, most fragile hair look full and healthy. Keep scrolling to shop 'em for yourself.

Color Wow Dream Cocktail Carb-Infused Thickening Leave In Treatment — $26.00

Ponce says that anyone with brittle, thin, color-treated hair can benefit from adding Color Wow’s Dream Cocktails—specifically the Thickening Leave-In Treatment, Strengthening Leave-In Treatment, and Hydrating Leave-In Treatment—into their routines. “These three are great style prep products or great leave-ins when letting hair air dry,” he explains. “I’d also recommend applying them after the shower and leaving them in overnight.”

Color Wow Raise the Root Thicken and Lift Spray — $24.00

Although root-lifting spray doesn’t necessarily prevent breakage, Ponce says that it does help mimic a fuller head of hair. “It’s a great weightless styler for fine or thin hair that also has heat protection,” he shares. In that way, it’s a great solution for folks looking to mask the appearance of thin hair. For best results, he says to apply it to damp hair before blow-drying. “I also like to cocktail it with Color Wow’s Xtra Large Bombshell Volumizer, focusing it on the roots,” he adds.

Color Wow Root Coverup Powder — $35.00

Whether you’re looking to conceal grown-out roots or camouflage areas of thin hair, Ponce says that Color Wow’s Coverup Powder is a must. “It’s my all-time favorite root cover-up,” he shares. “It’s been a staple in my kit for many years. It’s great for concealing extensions and filling in hairlines or thinning areas in hair.” It comes in eight shades ranging from platinum blonde to black, and is equipped with a double-sided brush that makes it easy to apply anywhere on your scalp.

Color Wow Pop + Lock Frizz Control + Glossing Serum — $20.00

While many hair serums are thought to be too heavy for fine and thin hair, Ponce says that glossing frizz control formula (which can be used on wet or dry strands) is great for preventing breakage on all hair types. “It’s ultra-moisturizing, great for eliminating frizz, taming flyaways, and nourishing dry ends,” he explains. “It also has UV protection and helps prevent color from fading—it’s a must-have!”

Heat styling your hair more than usual? Be sure to watch the video below to find out how to hack your routine in order to avoid damage.

Color Wow Dream Cocktail Carb-Infused Thickening Leave In Treatment — $26.00

Ponce says that anyone with brittle, thin, color-treated hair can benefit from adding Color Wow’s Dream Cocktails—specifically the Thickening Leave-In Treatment, Strengthening Leave-In Treatment, and Hydrating Leave-In Treatment—into their routines. “These three are great style prep products or great leave-ins when letting hair air dry,” he explains. “I’d also recommend applying them after the shower and leaving them in overnight.”

Color Wow Raise the Root Thicken and Lift Spray — $24.00

Although root-lifting spray doesn’t necessarily prevent breakage, Ponce says that it does help mimic a fuller head of hair. “It’s a great weightless styler for fine or thin hair that also has heat protection,” he shares. In that way, it’s a great solution for folks looking to mask the appearance of thin hair. For best results, he says to apply it to damp hair before blow-drying. “I also like to cocktail it with Color Wow’s Xtra Large Bombshell Volumizer, focusing it on the roots,” he adds.

Color Wow Root Coverup Powder — $35.00

Whether you’re looking to conceal grown-out roots or camouflage areas of thin hair, Ponce says that Color Wow’s Coverup Powder is a must. “It’s my all-time favorite root cover-up,” he shares. “It’s been a staple in my kit for many years. It’s great for concealing extensions and filling in hairlines or thinning areas in hair.” It comes in eight shades ranging from platinum blonde to black, and is equipped with a double-sided brush that makes it easy to apply anywhere on your scalp.

Color Wow Pop + Lock Frizz Control + Glossing Serum — $20.00

While many hair serums are thought to be too heavy for fine and thin hair, Ponce says that glossing frizz control formula (which can be used on wet or dry strands) is great for preventing breakage on all hair types. “It’s ultra-moisturizing, great for eliminating frizz, taming flyaways, and nourishing dry ends,” he explains. “It also has UV protection and helps prevent color from fading—it’s a must-have!”

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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