Cuup’s End of Season Sale Features $10 Undie Deals, and We’re Stocking Up

Photo: Getty Images/ Luis Alvarez
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When it comes to bras and underwear, you can never have enough. We're seeing a ton of winter gear sales (translation: retailers are trying to get rid of their 2021 winter inventory), and while we won't say no to a discounted parka or pair of snow boots, there's one apparel sale currently happening that's a little bit more intimate. Cuup's End of Season Sale is currently live, and we're taking the opportunity to refresh our undie drawers. 

The retailer known for its thoughtful designs, luxe-feeling fabrics, and realistic silhouettes for all body types is offering a ton of deals on its beloved intimates. The sale means you get to finally snag some of the brand's most popular items and styles (we'll get to those in a sec). This includes $10 deals on underwear and up to 40 percent off on swimwear. For example, the Balconette swim top that normally retails for $98 is now up for grabs for $50.  Whether you're looking for thongs or high-waisted undies with coverage, there's a little something for everyone.

Although the sale runs through January 28, many styles and sizes have already begun to sell out. If you're not sure what's still up for grabs or what chic styles are worth adding to your wardrobe, not to worry. Just ahead, you'll find some of our top picks to help round out your cart.

Our favorite picks from Cuup's End of Season sale:

The Triangle Bra — $50.00

Originally $68, now $50

If you like to keep things light and simple on top, then this Triangle bra is the perfect basic to style underneath your fave tees. Made with silk-like microfiber, this bra is super soft to the touch, and easy to pair with under your go-to top, or with a blazer. Additionally, the bra provides coverage, and gives your breasts some much-needed support, thanks to the flexible underwire.

The Thong — $10.00

Originally $18, now $10

Comfort and style is what you can expect with this onyx sparkle thong. The soft Lurex material and low bikini line makes for a seamless silhouette that helps keep your panty lines from peaking through.

The Plunge Bra — $50.00

Originally, $68, now $50

If you’re looking to really show off some skin in the bedroom (or just for yourself!), the The Plunge bra is the perfect way to make a bold statement. It’s kind of like a bralette, minus the lack of support. The mesh fabric is super sturdy and the thin underwire helps give your boobs the extra support they need.

The Scoop Bra — $50.00

Originally $68, now $50

This is our favorite weekend bra. Its underwires and coverage give you enough support, but the material is soft enough without feeling like you’re wearing a cage around your boobs. It won’t feel like you’re wearing nothing—but it’s pretty close. Wear it when you’re running errands, watching Netflix with a friend, or taking your dog on a walk. Or, you know, whenever you want.

The Bikini — $10.00

Originally $18, now $10

The Bikini panty is a staple that belongs in your wardrobe thanks to its simple and cheeky design. (Hehe.) The V-neck cut on the back of the panties helps provide some coverage, while the thicker waistband sits in between the hips.

The Tap Panties — $15.00

Originally $24, now $15

If you love all things high-waisted, these undies are a dream come true. Not only do they sit high on your waist, but they also help enhance your body’s natural curves. Made mostly of mesh fabric, these undies have sheer coverage and great breathability.

The Balconette Swim Top — $50.00

Originally $98, now $50

Swim season may be a long way off, but it’s rarely a bad time to take a dip in the jacuzzi. Plus, spring break will be here before you know it, and you’ll want a trusty bathing suit to take with you to the pool. The Balconette top is like a comfy bra that you can wear in the pool. While some swim tops don’t aren’t flexible to your body type, this one allows you to adjust the back closure to get the perfect fit.


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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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