Cue the Fireworks: 50+ Very Best 4th of July Wellness Sales You Absolutely Can’t Miss

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Can you believe it's already almost Fourth of July weekend? We can't, either. And we're definitely not sad about the 2023 Fourth of July sales that have already kicked off in just about every category you can imagine.

Yes, 4th of July sales are here (already!), and they're hotter than a firecracker. As expected, there's not much not up for grabs: this year, there are red-hot deals in all-things wellness with something for everyone, from style and beauty, to home and bedding, to even sexual wellness. (Like we said, hotter than a firecracker...)

Most of the deals have already kicked off, while some are slated to roll out later this week (so be sure to bookmark this page). In any case, there's plenty to celebrate. Scroll for the 40+ very best 4th of July wellness sales you can start shopping now, and check back later this weekend—in between hot dogs and rounds of corn hole—for even more savings.

Fourth of July isn't the only thing to celebrate this month—click here for the rest of the month's best sales and deals. 

Style + footwear deals


Athleta's Semi-Annual Sale is officially here and runs through July 3. Now's your chance to save up to 60 percent off almost everything, including sports bras, leggings, dresses, swimwear, and more. There are new markdowns daily, but if you're chomping at the bit for summer style, we recommend snagging the chic Advantage Dress (originally $139, now $45), which looks great on and off the court. Shop here for all deals. 

Banana Republic

Banana Republic's Summer Sale is stacking up to be a linen-palooza, all up to 50 percent off. There's skirts, dresses, jumpsuits, pants, and more, for a fraction of the price. If you're a card member, you can save an additional 25 percent off with the code BRCARDPERK. Shop here for all deals.


Everlane's Summer Sale is going strong, with up to 60 percent off easy, breezy summer favorites. Think: Linen dresses, boxy T-shirts, beach-y denim, and airy basics. There's no code necessary. Shop here for all deals. 



Similarly, Madewell is throwing its Big Summer Sale, and the savings are, indeed, big. Now's your chance to save up to 60 percent off a whole slew of end-of-season styles. Need some ideas? Madewell's denim is always a solid bet. These Baggy Jeans Shorts (originally $84, now $72) and trendy Relaxed Mid-Length Denim Shorts (originally $88, now $75) are already marked down but are up for an extra 30 percent off with the code HOTDEAL. Shop here for all deals. 


With sandal season in full swing, there's no better time than to step into a new pair of flip flops or strappy shoes. All full-priced Reef footwear is 20 percent off with the code FIREWORKS20, however, a slew of deals are also slashed up to 50 percent off. Shop here for all deals. 


REI's Fourth of July sale is a goldmine for deals on outdoor apparel, gear, and more, but it's the shoes we've got our eye on. Through July 4, save up to 50 percent off hiking boots, running sneakers, and sandals from podiatrist-approved brands like Chaco, Adidas, Brooks, Xero Shoes, and much more. Shop here for all deals. 


Speaking of podiatrist picks, Vionic is getting in on the Independence Day action with its own sale event: For a limited time, save 30 percent off select good-for-feet styles including sneakers, sandals, slippers, and more. Everything is supportive, comfortable, and bound to leave your feet happy. Shop here for all deals. 


If you're shopping for shoes, don't forget socks. Comrad's editor-approved compressions socks (our very own business operations manager, Jessica Willison Reyes, lived in Comrad compression socks throughout her entire pregnancy) are all 25 percent off and come in all sorts of colors and styles. Use the code SUN25 at checkout to save. Shop here for all deals. 


Aerie is throwing an end-of-season sale, and the bra deals are hotter than the July sun. Select deals are running through June 28 only, including 25 percent off all shorts, 60 percent off the AE Collection, and $15 swim separates. But you've got more time to save on bras—all bralettes are $15 and all bras are $25 now through July 5. Shop here for all deals. 

Hill House Home

Hill House Home The Ellie Nap Dress, best maternity photoshoot dresses

If you've been drooling over the fan-favorite nap dress from Hill House Home, now's your chance to score one for half off. A bunch of dresses ("nap" and otherwise) are heavily marked down for the holiday. We recommend the gingham Anjuli Nap Dress (originally $150, now $83) which is perfect for picnicking, or the ruffled Ellie Nap Dress (originally $150, now $98) that looks like something out of a period piece. Shop here for all deals.  


Stock your underwear drawer at Lively's Under the Sun event, which has 15 percent off site-wide. Mesh bralettes, strapless bras that actually stay up, swimwear, thongs and briefs, even pajamas—it's all 15 percent off with the code HOT15. Shop here for all deals. 


DSW has two major sales to take advantage of this week. From June 29-July 3, save 25 percent off site wide using the code SUNNY25. Then, from July 4-5, save $15 off purchases $49+ with the code FIREWORK. Shop here for all deals. 

Thousand Fell 

Thousand Fell's sneakers are top-notch in terms of style, comfort, and sustainability. (They follow a closed-loop model and will pay you to recycled your kicks when you're ready for new ones, too.) Through July 5, save 25 percent off a pair your purchase and get free shipping with the code REFRESH25. Shop here for all deals. 


If your summer plans involve hiking, camping, or paddling, Chaco's sale should be on your radar. Hundreds of supportive sandals and shoes are up to 60 percent off right now and are discounted at can't-miss prices you, well, can't miss. Shop here for all deals. 

Sexual Wellness deals

Adam & Eve

Adam & Eve's Vibe Pride sale is still going strong with up to 30 percent off select vibrators now through June 30 using the code VIBRATORS. But the "good vibes" don't stop at the end of the month; from July 1-4, the brand is throwing a Sexual Freedom sale with 50 percent off a single item. Need some ideas? Adam & Eve has sold more than 250,000 Eve's Rechargeable Thrusting Rabbits (originally $52, now $26)—safe to say, it's a solid pick. As is the brand's Magic Massager wand (originally $80, now $40) that'll have you believing in magic as soon as you use it. Use the code BONUS50 to save. Shop here for all deals. 


MysteryVibe's month-long summer sale is sure to spark all sorts of fireworks in the bedroom. Now through July 18, save up to 25 percent off select vibrators like the fan-favorite bendy Crescendo 2 (originally $279, now $209). Shoppers can also save 25% off pre-orders of MysteryVibe’s latest devices, Molto (originally $179, now $134) and Legato (originally $249, now $187), which will ship later this summer. Shop here for all deals. 

Boutique Voila 

Want to add something to your nightstand that's as unique as it is orgasmic? Head over to Boutique Voila, which is offering up to 35 percent off all sorts of goodies for the July 4th holiday. From discreet sex toys you wouldn't even know are vibrators, to in-your-face dildos that leave nothing to the imagination, it's all up for grabs. Shop here for all deals. 

Good Vibes

It's all good vibes at Good Vibes. From June 30-July 6, score 20 percent off any item with the code SUMMERVIBE. If it's over $69, it'll ship for free in discreet packaging, so your neighbors will never know your secret. Shop here for all deals. 


Babeland is another one-stop-shop for all your sexy needs, including toys, lubes, lingerie, accessories, and more. When you stock your pleasure chest with more than $99 worth of goodies this weekend, save $20 with the code SUMMERBABE. Shop here for all deals. 


the thruster velvet thruster

Fireworks aren't the only thing going out with a bang. From June 30-July 7, save 25 percent off Thruster's build-your-own dildos that are guaranteed to bring you to your knees with personal pleasure. Shop here for all deals. 


Wisp, the sexual and reproductive telehealth company that's all about quick care and discreet shipping, is here to make your holiday healthier and happier. From July 5, enjoy 15 percent off everything from lube and feminine washes, to birth control and condoms. Use the code WET at checkout. Shop here for all deals. 


OhMiBod's deals will make you say "oh my god": from July 1-4, enjoy 20 percent off couple's vibrators with the code SPARKS, like the tantalizing Lovelife Rev (originally $70, now $56) or the super sneaky Club Vibe 3.OH Panty Vibe (originally $119, now $95). Shop here for all deals. 


Beauty deals


For a limited time, select makeup, hair care, and more is up to 50 percent off at Sephora, and the sales are good. It's the perfect opportunity to re-stock on summery makeup staples, like setting sprays, bronzers, skin tints, and more. Shop here for all deals.


Ulta just kicked off its Big Summer Beauty Sale, a three week-long savings palooza with deals on hair care, nail care, makeup, skin care, tools, and more. Some deals change weekly, but a few others are discounted through the end of the sale (July 15). For example, all jumbo skin-care and hair-care products are 45 percent off, while select sun and skin care is BOGO 40 percent. Shop here for all deals


Skinstore's holiday savings event has "everything you need for star-spangled glow" discounted up to 25 percent off. This includes best-sellers from professional-beloved beauty brands like NuFace, Christophe Robin, Sunday Riley, La Roche Posay, and more. Use the code JULY4 to save. Shop here for all deals. 

Charlotte Tilbury 

Beauty buffs—Charlotte Tilbury's coveted makeup and skin-care goodies are currently on sale on the brand's new app. If you don't have the app, additional bundles and kits will be up to 40 percent off online starting June 29. Shop here for all deals. 


From June 29-July 3, cool-girl deodorant and body-care brand Megababe is slashing everything on-site 20 percent off. Our top pick? The new Night Rescue Chafe Stick (originally $16, now $13), which sold out hours after launching earlier this month and has already racked up quite the waitlist. Shop here for all deals. 

Florence by Mills 

Millie Bobbie Brown's clean beauty brand Florence by Mills is throwing its own Fourth of July celebration with 50 percent off select beauty and makeup products, now through July 5. Our picks? These Eye Candy Shadow Sticks (originally $14, now $12) are as sweet as they sound, and the Sunny Skies Facial Moisturizer SPF 30 (originally $26, now $21) will be your BFF all summer long. Shop here for all deals. 

Iris & Romeo 

Iris & Romeo is throwing a Fourth of July party, and you're invited: From June 29-July 1, enjoy 20 percent off orders $50, no code needed. This is the perfect opportunity to stock up on the brand's brightening Weekend Skin + SPF 30 + Vitamin C + Glow (originally $50, now $40), which just named the best SPF makeup for dull skin in our 2023 SPF Awards. Shop here for all deals. 

Tower 28

Mark your calendars: Tower 28's anticipated Friends and Family sale starts June 30, but not for long—it ends July 2. For three days, score 28% off orders $60+ plus free shipping, or 20% off everything site wide. This includes the brand's new SOS Daily Barrier Repair Cream (originally $24, now $19) that's a triple-threat for skin as it soothes, hydrates, and restores in just a few swipes. Shop here for all deals. 


Want a sneaky way to save big on beauty products? Head on over to QVC this weekend to score some seriously good deals, like this Peter Thomas Roth Super-Size Rose Stem Cell GelMask Duo (originally $104, now $52) that's half off, or the NuFace NuBody Skin Toning Device (originally $379, now $249) that's over $100 off right now. Plus, save $30 off your first orderwith the code NEWQVC30. Shop here for all deals. 

Food + kitchen deals


It might be Fourth of July, but Amazon is already thinking ahead to another July holiday—Prime Day. Some of the deals have already started (you can read more about them, here), especially within kitchen appliances. Save big time on brands like Ninja, Cuisinart, Hamilton Beach, Keurig, Instant Pot, and more. Shop here for all deals.

Sur La Table


Sur La Table is throwing its Small Appliance sale with up 25 percent off, you guessed it—small appliances! There are all sorts of good stuff on sale, including blenders, pressure cookers, espresso machines, ice cream makers, and more. But the deals we have our eyes on include the classic KitchenAid 5 Qt. Stand Mixer (originally $450, now $380) that no home chef should go without, and the Breville Barista Touch Impress (originally $2,250, now $1,500) which is discounted nearly half off. Shop here for all deals.

Talia Di Napoli

Talia Di Napoli's pizza tastes like it's straight out of Naples, because it is straight out of Naples—that's where it's made and flash-frozen to preserve all of its flavors before you cook it in your oven. Its pizza is our editors' favorites, and they're $15 off from July 1-5 when you order a pizza pack, toppings, or add-on. No code needed. Shop here for all deals. 

Partners Coffee

Partner's Coffee knows there's nothing more American than a good ol' cup of joe, which is why it's discounting its made-to-order coffee lineup 20 percent off for Independence Day. From June 28-July 4, save 20 percent off bags of delicious, small-batch coffee, like the brand's inaugural summer blend, Block Party (originally $20, now $16) for fruity, berrylicious notes. Or, snag a bag of the tropical El Faldón (originally $20, now $16) for a sweeter vibe. Shop here for all deals. 


Speaking of coffee, BruMate's insulated coffee mugs, water bottles, coolers, and more are up to 30 percent off for Independence Day. We recommend the Toddy 16 oz. (originally $30, now $25) that will keep your morning cup hot and fresh for hours. Shop here for all deals. 

Liquid I.V. 

With temps soaring across the country, it's prime time to stock on Liquid I.V.'s delicious, better-for-you electrolytes. Everything is 25 percent off for Fourth of July, including fresh new flavors like sweet strawberry lemonade, tropical yuzu pineapple, and tart green apple. Use code FOURTH25 at check out. Shop here for all deals. 

with the code

Fly by Jing

Fly By Jing is another editor-beloved brand for its ridiculously delicious chili crisps, signature sauces, and other Chinese pantry staples bound to turn the heat up in your kitchen. In honor of the founder's birthday, select Sichuan sauce bundles and merch are 25 percent off, while clearance items are an extra 50 percent off. Yummy. Shop here for all deals. 

Fitness deals


Aviron's interactive rower is actually fun and loaded with games, challenges, classes, and other features to get you rowing. Don't believe us? You can read out full review here. Even better, it's up to $200 off for Independence Day. Shop here for all deals. 


Hit the trails this weekend with AllTrails+, the most-trusted hiking app in the world. All premium subscriptions are 50 percent off now through July 6, no code necessary. Shop here for all deals. 


More of a cycler or runner? Echelon's premium indoor bikes, treadmills, and more connected fitness equipment are all 15 percent off and ship for free with the code SUMMER15. Shop here for all deals. 


Tempo Move

The AI-powered home gym, Tempo, is also discounted for Fourth of July festivities. All three packages (Tempo Core, Tempo Move, and Tempo Studio) are marked down up to $800. Packages vary by tier and membership, but one things for sure—the savings are good. Shop here for all deals.

Isle Sup

If you want to take the workout outside this summer, try paddle boarding, which will have you working your core as soon as you hit the water. A slew of premium SUPs from Isle are up to 40 percent off, including beginner and expert boards alike. Shop here for all deals.

Bedding + sleep deals


Anthropologie's Fourth of July event is red hot with 40 percent off select furniture and home decor—but it's the bedding we want. Dreamy duvets, stunning sheets, fun throw pillows—they're all marked down and will turn your bedroom into a scene straight out of Pinterest. Shop here for all deals. 


Bedding in need of a refresh? Coyuchi's airy, organic sheets and linens will have you sleeping through even the loudest fireworks this holiday and beyond. Save up to 40 percent off summer clearance items, like these Cloud Soft Organic Sateen Sheets (prices start at $38) or the summery Pismo Organic Blanket (prices start at $53). Bonus: Orders $100+ ship for free. Shop here for all deals.


Casper's Fourth of July sale is another deal you won't want to sleep on. Everything—bedding, pillows, mattresses—is 20 percent off, but we recommend shopping from the cooling collection for sweat-free sleep all summer long. Shop here for all deals. 


Helix's mattresses are outrageously comfortable, and they're on outrageous discount for Independence Day. You have until July 10 to save 25 percent off everything including pillows, furniture, and yes, mattresses. (Psst—the brand will throw in two free Dream Pillows—$150 value—when you buy any mattress.) Use the code JULY25 at checkout. Shop here for all deals.

Cozy Earth

Trust us—if Cozy Earth's cool-to-the-touch bamboo sheets are good enough for Oprah, they're really freakin' good. Lucky you, they're up to 25 percent off for Fourth of July, along with the brand's equally breezy bamboo pajamas, towels, athleisure, and accessories. Orders $50+ ship for free. Shop here for all deals. 

Tuft & Needle

Similarly, Tuft & Needle's cozy mattresses and bedding are on super-sale, too. We recommend splurging on the brand's new cooling mattress, the Mint Hybrid (prices start at $1,875) which is up for an additional 15 percent off when you bundle with a mattress protector, Down Pillow Set, or any sheet set. Use the code MATTRESS15 to save. Shop here for all deals. 



The Dyson V8 Cordfree Vacuum (originally $470, now $340) is currently 25 percent off at QVC right now. This powerful vacuum will get your home dirt-free in minutes thanks to the power V8 motor. There's no cords—it charges directly on the charging dock, which comes with it alongside three cleaning accessories for a deeper clean. Shop here for all deals. 

Home Depot

If you've been saving up for a big-ticket appliance like a washing machine or lawn mower, now's the time to do it—Fourth of July savings have already started at the retailer, both in store and online. Some of the best deals include up to 35 percent off select appliances, 60 percent off select patio sets, and up to $120 off power tools. Shop here for all deals. 


After the Fourth of July celebrations, cozy on up with a new Burrow couch, loveseat, or chair, all of which are up to 60 percent off. Our editor's love Burrow for it's easy-to-build, modular furniture that grows with you and your family. The fact that it's heavily discounted makes it all the better. Shop here for all deals. 

Pottery Barn 

Pottery Barn's Warehouse Sale is a one-stop shop for all-things home decor at a fraction of the normal, luxury price. For a limited time, shop thousands of deals, including 40 percent off in-stock furniture, up to 50 percent off outdoor seating and dining sets, and 40 percent off decor. Shop here for all deals.



And to outfit your outdoor oasis, there's no better place to shop than Outer, which is 30 percent off for Independence Day. Outer's weather-resistant seating and patio furniture instantly elevates any space and will have you entertaining in style all summer long. Shop here for all deals. 

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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