Reebok is really crushing it with their celeb-fronted campaigns. So far, Ariana Grande, Victoria Beckham, and Gigi Hadid have all taken part. How exactly do you go bigger than that? You call in Wonder Woman. This morning, the brand announced that Gal Gadot is its latest ambassador.
“We look to partner with women who instill confidence in all generations to take risks and to keep pushing, all while making a positive difference in the world,” says Todd Krinsky, Reebok’s general manager of the performance business unit. “Her relentless spirit and natural leadership have already captivated and inspired millions, and we believe that this is just the starting point.”
The campaign with Gadot is centered around strength, endurance, and power—all the traits you need to crush your fitness class or long run. And Gadot exudes all three attributes. “Working out has always been a big part of my life, especially with having a mother who was a PE teacher, I was exposed to an active lifestyle from an early age,” Gadot says. “Through fitness, I have found that I gain strength, endurance, and confidence.”
“Working out has always been a big part of my life, especially with having a mother who was a PE teacher.”
So what exactly is Reebok offering up so you can channel your own inner action star? The campaign features five products, all black, white, and gray—and built for speed. Because whether you’re out pounding the concrete on a run or at home riding your Peloton bike, feeling superhuman will add an edge to your workout.
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