This May 17, Transportation Alternatives is taking Bike to Work Day to a new level, with morning fueling stations set up around the city and an evening biking bash that includes a Reflective Fashion Show projected onto the Manhattan Bridge.
“There’s been an enormous amount of change on the streets of New York City,” says TA’s membership manager Samantha Dodds. “There are so many reasons that we felt like this was the year to increase our activities and visibility and really try to bring in as many new cyclists as possible.”
From 7:00 a.m.–10:00 a.m., seven fueling stations will be set up in locations with heavy bike traffic, like on the Brooklyn and Queensboro bridges, at the Staten Island Ferry terminal, and more. Cyclists will be able to stop for free Brooklyn Roasting Company coffee, Vita Coco, KIND Bars, Cabot cheeses, and reflective decals.
After work, the Bike Home From Work Party will kick off under the archway of the Manhattan Bridge, with a Brooklyn Brewery beer garden, food vendors curated by the Brooklyn Flea and a showcase featuring commuter bikes and gear brands.
TA will also announce the winners of the Business Commuter Challenge and will host a fashion show featuring reflective gear from brands like Rolling Orange, GiveLoveCycle, Giro, and Lululemon. And even if you’re not a bike lover, the glowing cyclist models projected onto the side of the Manhattan Bridge will surely inspire a new-found desire to give peddling a chance. —Lisa Elaine Held
For more information, visit www.bikenyc.org/biketowork
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