Barry’s Bootcamp is heading East this summer, both in New York City and in the Hamptons. The booming workout brand based on high-intensity interval training is set to open two new studios—in Noho, which will be the city’s largest yet, and in Amagansett, in the former B. East space.
The expansion will bring the brand’s New York area presence to five studios, with Chelsea, Tribeca, and Wainscott, just three years after it debuted on the scene.
Barry’s Noho, on Lafayette just south of Astor Place and next to Joe’s Pub, will join a slew of other workout brands in the area, like SoulCycle, Crunch, New York Health & Racquet, DavidBartonGym, Cyc, and Blink Fitness, to name a few.
“The neighborhood is so healthy. It’s such a fitness corridor,” says COO Joey Gonzalez, which is why the studio’s Fuel Bar and retail area will be front and center (with the check-in desk and studio further inside), so passersby can grab a PB&J protein shake or Hu Kitchen snack even if they’re going to sweat elsewhere. The workout studio will be the same size as the Chelsea location’s, with 25 treadmills, and the locker room will be similarly spacious.
And the design will reflect a more East Village/Noho vibe, Gonzalez says. “It’s a beautiful cast iron building, so we’re going to try our best to embrace the architecture.”
In Amagansett, on the other hand, the vibe will lean more towards “surf shack.” That should appeal to the Montauk crowd, for whom traveling to Barry’s existing Hamptons spot is too much of a trek, in traffic, on a summer Sunday.
Plus, Gonzalez says, each class [in Wainscott] is waitlisted, so it’s really going to make more sweaty opportunities in the Hamptons possible this summer. —Lisa Elaine Held
For more information, visit www.barrysbootcamp.com