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Beach greens: Montauk gets its first juice bar

Montauk Juice Factory
(Photo: Instagram/Montauk Juice Factory)

This summer, Montauk residents and visitors will be able to tote home-pressed juices to the beach for the first time, with the opening of Montauk Juice Factory.

The juice bar opened on Memorial Day weekend, at 12 South Etna Street, at South Edison, just two blocks from the sand (and Sloppy Tuna, whose patrons, presumably, could really use some green juice come morning).

“We’re planning on staying open year-round and doing a lot of stuff to help the locals,” says Madeleine Murphy, who founded Montauk Juice Factory with two brothers, Paul and Bret Caretsky.

Juices ($9.75–$11.75)—with local-flavor names like The Ditch, Beach Break, and Liquid Sunshine—are cold-pressed and bottled daily and are made with all organic produce. Some of that produce will be sourced from surrounding farms, and the team plans on introducing one “surfboard special” blend (literally written on a surfboard) that’s made entirely with what’s in season.

They’re also selling select food items from healthy brands like Sakara Life, and as they ramp up the business, they’ll add more juices to the menu and expand to offer cleanses, delivery, and more.  “We’re just all about making a healthy lifestyle as easy as possible,” Murphy says. Which is great for locals and will help vacationers feel (even more) rejuvenated when they return to their desks after fun-in-the-sun weekends. —Lisa Elaine Held

For more information, visit