If Juice Press’ latest expansions are any indication, green juice is one powerful fuel for success.
The purist New York juice, smoothie, and raw-food brand announced this week that it’s on track to open five new stores within the first six months of 2014. Its mini store inside Soho Strength Lab opened on January 31, and on April 14, new stores will open in new Juice Press neighborhoods in Midtown and in Tribeca.
Juice Press’s first Midtown location, at 65 West 55th Street, between Fifth and Sixth Aves., will “be epic” and cater to energy-seeking office workers and tourists. Whereas the Tribeca location (at 415 Greenwich St. at Laight St.) is next door to the new Flywheel studio and just steps from Tracy Anderson, so downtown fitness seekers can grab a post-sweat smoothie. It’s also super spacious, with two walls of seating along floor-to-ceiling windows, features that are hard to find at the normally tiny shops. Both locations will also serve an array of new menu items, like more “fresh salads.”
Bridgehampton and a second Tribeca store, on Murray Street, will follow soon after. And last but not least, a LIC kitchen will debut to allow the company to test new recipes and expand production. Sounds like they’re going to need it. —Lisa Elaine Held
For more information, visit www.juicepress.com