Why PETA’s new sexed-up campaign is a cop-out

Did Larry Flynt take over PETA's marketing department? Its "Veggie Love" campaign features bikini-clad women performing sex acts on veggies.
Veggie Love
Women take on the produce department in Veggie Love

Did Larry Flynt take over PETA‘s marketing department?

People for the Ethical Treatment of Animals edited its infamous  “Veggie Love” footage to create a Superbowl ad. It features women in bikinis performing sex acts on eggplants, zucchinis, and celery, to name a few.

Fox Network refused to air the acts of veggie fellatio during halftime. Heck, wouldn’t you?

I’m not sure what they were going for with the dirty-basement-porn vibe, but I do know that after watching the video, I felt the urge to take a shower. Not eat a carrot. (And I love carrots.)

Peta Veggie Love
PETA's Veggie Love campaign doesn't quite say "respect all living creatures" to us

We think animals are cute and cuddly, too, and we’d love for everyone to eat more produce, but objectifying women seems like a really cheap way to get there.

We don’t expect all of PETA’s ads to be as wholesome as B.K.S. Iyengar’s. But according to PETA, veggies and animals get a better shake than women.

Lisa Elaine Held

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