While working in marketing for P. Diddy’s Bad Boy Entertainment for six years, Josh Taekman needed energy. Lots of it.
But he was disappointed by the chemicals and preservatives in the energy drinks and supplements currently on the market.
So, he co-founded Eboost (with restauranteur John McDonald), a line of all-natural energy drinks and powders that trade taurine (Red Bull’s controversial ingredient) and artificial flavors for green tea extract, resveratrol, and vitamins.
Eboost has since become a go-to product for lots of celebs—like Jillian Michaels, Kelly Ripa, Heidi Klum, and Martha Stewart.
Of course, one cannot live on energy boosters alone. So, we peeked in Taekman’s fridge to see what else fuels his business deals and daily workouts.
Okay, let’s talk about your own product first. How often do you drink it? I’m very ritualistic. I do the shot every morning 10 minutes before the gym. And every day, for the most part, I’ll do a powder around 3:00 p.m. no matter where I am. From my perspective, especially with the quality of nutrients in today’s food compared to 30 years ago, you really do need to supplement to get the nutrients that you’re missing.
Are you at the gym pretty much every morning? Absolutely. Fitness has always been the one thing that is my escape from day-to-day life, the one time I don’t bring my cell phone. It’s my time alone when I’m just doing cardio and reading the paper. It’s stress relief and an endorphin rush.
What’s the giant bag of Super Food? A greens powder? That’s Boku, an amazing nutrient power that’s only available online. I put in my breakfast shakes every morning. I also add whey protein, chia seeds, flax seeds, strawberries, banana, and coconut milk. And sometimes cocoa resveratrol.
You have strawberries, blueberries, bananas, apples…do you prefer fruit over veggies? Yes, I don’t like raw vegetables, and I’m really lazy when it comes to cooking. It’s easier to just grab and go.
What’s in the top drawer? I’m not gonna take credit for this—it’s my wife’s doing. It’s turkey, ham, and cheese that’s more for my son. I refuse to eat it. The bottom drawer has lettuce, carrots, onions, and avocado.
Ha! What does a typical family dinner look like for you? It’s usually grilled chicken, vegetables, and a salad. And we like to top it off with a quart of ice cream. Unfortunately, I’m not joking. When it comes to ice cream, there’s no balance. I’ll eat so cautiously when it comes to some things, and then I’ll totally knock out a whole pint of Ben and Jerry’s. —Lisa Elaine Held
For more information, visit eboost.com
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