Juice and cleanse company Organic Avenue is taking a trip across the Hudson River—and beyond.
The once New York-only brand, whose orange tote bags have become a healthy tourist’s must-have, is launching nationwide delivery today.
Meaning those outside of NYC can get a cleanse or selection of juices, delivered right to your door—an offering Organic Avenue’s mega Manhattan-based competitors have been offering for some time.
“We’ve been getting inquiries for years…both to open stores [outside Manhattan] and people asking, ‘Do you deliver here?’ And at some point you realize you really do have critical mass and demand outside of New York,” says Organic Avenue’s Jessie Gould.
And the company isn’t stopping there. In addition to launching nationwide delivery—and debuting a new website—the juices will be treated with HPP, a process that extends shelf life from about two to four days (the average for cold-pressed juices), to up to three weeks. The company says it will not use HPP on juices sold in stores.
“We want to be able to bring our healthy food and juices across the country, and at least for the e-commerce piece of it, HPP is a prerequisite to do that,” says Gould, who says the company will be shipping via FedEx, in boxes filled with ice packs. (Delivery prices vary by distance—it’s about $30 to get a 3-day cleanse, which costs $300, sent to suburban Philadelphia.)
And further proof that no one at Organic Avenue is taking a three-day weekend this summer, “in 2015 you’ll see significant expansion in New York,” Gould says, as well as the revamping of three locations—Midtown East, Upper West Side, and Chelsea, to match the company’s splashy new design concept that was recently unveiled in Bryant Park.
“But towards the end of next year, you’ll see us in our first non-New York market.” Until Gould dishes, we suggest you keep your eyes peeled for a spate of those orange totes. —Molly Gallagher
For more information, visit www.organicavenue.com