Anyone who’s ever soaked their kitchen counter—or themselves—when pouring filtered water from a just-filled pitcher knows the particular variety of ire it inspires. For Mike Del Ponte, it inspired an idea: create a filtering pitcher that doesn’t do that. Oh, and make it extremely pretty and incredibly eco-friendly.
To turn the theory into reality, Del Ponte, who runs in a pretty cool, entrepreneurial San Fran crowd received support from the likes of Neil Blumenthal of Warby Parker, Eric Ryan of Method, Birchbox’s Katia Beauchamp, and hosted what was a wildly successful Kickstarter campaign (raising more than $100,000 in nine days).
While Del Ponte’s created a wine-decanter-style glass carafe that will get a lot of design praise (and keep a lot more people dry with its locking lid), Soma’s also going for serious eco cred.
It’s the first pitcher that’s factored in the environmental irony of landfills teeming with water filters. To that end, Soma is made with coconut shell carbon, four layers of silk, and a plant-based ﬁlter casing. So you can toss your used filters into the compost, Del Ponte says. It’s an innovation that makes the water filter much more like your coffee filter.
And the chronic spill issue? Filtration guru David Beeman, who designed products for the likes of Starbucks and Keurig, gave the pitcher a weighted center seal that flips open under the pressure of a running faucet stream. So there’s no filling the top half with water and waiting for it to filter down before pouring—or risk of getting soaked thanks to a locking lid.
Right now Soma’s sales model includes an a la carte pitcher purchase ($49 for carafe and starter filter) and a delivery service ($13 a month for a refresh every 60 days and free shipping).
And with a portion of profits benefiting the company’s philanthropic partner Charity: Water, and the pitcher’s green appeal gets that much clearer. —Tiffany J. Davis
For more information, visit www.drinksoma.com
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