One Harvard Business School grad thinks she has the key to tackling overeating and portion control: pretty plates that trick you into eating less.
Slim & Sage, founded by Tatyana Beldock, is a new company that takes research on what makes people eat less and pairs it with elegant tableware design. “There is so much wonderful stuff on the fitness side of being healthy that makes you feel fabulous while doing it, but I felt like there wasn’t anything fashionable and luxurious when it came to eating less,” Beldock explains. “It’s all pre-packaged, weighing your food, and calorie counting.”
The porcelain plates are currently only available on the company’s website ($99 for a set of four), but Beldock is currently in talks with both home goods and healthy living retailers, like Exhale Spa, to sell her products.
Beldock was inspired by research that demonstrated the power of smaller portions when it comes to weight loss, and by data that showed plate size in the United States had increased from an average of nine inches in the 1960s to 12 inches today. That’s especially important because according to research, diners finish what is on their plate, regardless of hunger, 91 percent of the time—and 12 inch plates can add up to 350 extra calories.
Slim & Sage’s stylish plates promote healthier habits in two ways. First, they bring the size of the plate back down to nine inches. And second, the geometric pattern includes cues for portion sizes. Half of the plate for vegetables, one quarter for lean protein, and one quarter for whole grains. If you don’t know that’s what the pattern is for, you wouldn’t notice it. “I wanted to create a design that is stealth,” Beldock says. “Only you would know. It doesn’t scream diet.”
Of course, no word yet on whether people will actually use the design to measure out their spinach, or if they’ll just cover it with a cheeseburger. —Lisa Elaine Held
For more information, visit www.slimandsage.com
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