With a slogan like “simply RAWnchy” and hot pink everywhere, we wouldn’t exactly expect The Squeeze to open its first brick-and-mortar store next to Oscar de la Renta on the Upper East Side. Brooklyn feels just right.
The juice, smoothie, and raw foods brand, which first parked its truck on 17th and Broadway nearly two years ago (and has introduced various pop-ups and food carts around the city since then), just opened its first stand-alone shop in Bushwick.
While Williamsburg has had its fair share of wellness-centric openings lately (think SoulCycle, Pure Barre, and Juice Generation), Bushwick is starting to follow suit, thanks to the oft-debated forces of gentrification. The Squeeze is the first stand-alone cold-pressed juice shop in the neighborhood (unless you count Grass Roots Juicery, just a few blocks north in “East Williamsburg”). Good Yoga opened a studio nearby just last year. (For more trendsetting context, Zosia Mamet, Shoshanna on Girls, recently purchased a townhouse 12 blocks away.)
“I felt it [was] important to be on the ground level of NYC’s most burgeoning neighborhood, Bushwick. Without anything at all like it there, it made all the sense in the world,” says The Squeeze’s founder, Karliin Brooks.
Inside the store, you’ll find The Squeeze’s juices, with cheeky names like “I Have A Heart-On” and “Get Your Juices Flowing,” salads, and snacks, all featuring new, splashy pink packaging. Let’s just hope it doesn’t have to move to Bed-Stuy when the rent goes up next year.—Molly Gallagher
For more information, visit thesqueezejuice.com