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Upscale salad joint Sweetgreen to open in Williamsburg


Sweetgreen
Sweetgreen makes some of the best salads in the city, like its Kale Caesar and Guac Greens, pictured here. (Photo: Sweetgreen)

 

Sweetgreen, known for its upscale, absurdly delicious (and pricey) salads made with organic, locally sourced ingredients and its green construction and philosophy, announced today it will open a third New York City location this summer, in Williamsburg, Brooklyn.

The D.C.-based chainlet arrived in the Big Apple with the opening of its shop next to the NoMad Hotel in August 2013 and is set to open in Tribeca this spring. Currently, it has 22 locations on the East Coast, with five more in the works.

The Williamsburg shop will be centrally located on Bedford Avenue and North Fourth Street, between also soon-to-open trendy (but less healthy) spots Umami Burger and Parm, and across from the Whole Foods that’s coming soon.

Sweetgreen’s opening in the neighborhood makes lots of sense, especially considering the growing wellness scene in the area, with healthy spots like Tiny Empire, Kula Yoga, SoulCycle, Brooklyn Bodyburn, and Torque Cycling just blocks away. It’s just…remember when Williamsburg was weird? I guess we can’t have our kale and eat it too. —Lisa Elaine Held

Sweetgreen Williamsburg, 162 N. 4th St., Williamsburg, www.sweetgreen.com