Sweetgreen is going to have a very busy 2016.
The Washington, DC-based swanky salad chain will be moving its headquarters to Los Angeles in February to prepare for West Coast expansion, the Washington Post reports. It will also be opening at least three more locations in New York City this year, according to Eater.
The company opened its first store in LA about a year ago, and currently has three locations (the others are in Hollywood and Santa Monica). The move, and further West Coast infiltration, is key to taking the brand from a regional chain to a national one, co-founder Nicolas Jammet told the Post. “California is the key to our future growth,” he said.
The DC office will remain open, part of the strategic plan to spread leadership throughout the country, so that decisions can be made according to what’s best for each community.
In NYC, locations in Greenwich Village, FiDi, and the Upper East Side are slated to open in 2016. And over the next two years, Eater reports, Sweetgreen plans to open more storefronts in areas where healthy, locally sourced dining options aren’t as accessible—focusing on more affluent areas.
With the growth and scale they’re building, Sweetgreen may position itself to become the Whole Foods of fast-casual dining. It seems right now the sky’s the limit. —Amy Marturana
(Photos: Instagram/sweetgreen, Sweetgreen)
While we’re on the topic of eagerly awaited restaurants … rockstar raw food chef Matthew Kenney’s NYC foray in to pizza (!), is coming in early 2016.