Have you ever had to throw out half a container of kale because the greens went bad before you got to use them?
Jamie Mandor-Glassman certainly has. When the New Yorker with a smoothie habit invested in a NutriBullet, she quickly realized just how tricky—and expensive—it could be to keep all of her favorite ingredients on-hand. And like many of us, she had a lot of them.
She brought up her frustration with her mother, Tanya, and her sister, Sam, while at—of all places—a cupcake shop. Blame it on the sugar rush, but a lightbulb went off with these business-savvy women. “With the health craze blowing up, and our own issues making smoothies at home, MIMO seemed to be the perfect solution,” remembers Tanya.
By MIMO she means Make It My Own, the trio’s healthy grab-and-go spot in NYC’s Upper East Side that opened in November with the mission of shaking up the wellness beverage market. “We wanted to make it simple—and cost-effective—for people to make the smoothies they want,” says Tanya. Think Juice Generation meets 16 Handles—or Willy Wonka on an acai bowl bender.
Step inside the tiny store, grab a 16-ounce cup, and then fill it to the brim with whatever superfoods you’re craving at that very moment. There are over 70 fresh, natural ingredients for you to choose from—think greens, fruits, vegetables, nuts, seeds, and boosters, plus 11 mixers (from hemp milk to fruit juices). Which means that you can finally try out that collard greens–beets–papaya–chia smoothie combo you thought up the other day.
Best of all? No matter how many options you add in, it’s a flat $8 (plus tax)—that’s right, there’s no extra charge for bee pollen.
Why so many choices? As Mandor-Glassman puts it, “I thought, What are all the ingredients I would ever possibly want to put in a smoothie?” For those who get sweaty palms at just the idea of having to craft a good-for-you cocktail from a wall full of options, have no fear: MIMO organizes the ingredients by benefit, so you can target a cold, or low energy, without having to cross-reference your favorite bookmarked Well+Good articles for suggestions.
And that’s not the only choice you’ll have to make: In April MIMO unveiled new make-your-own options, including acai bowls, yogurt bowls, and snack mix. If, for some reason, you don’t see what you’re looking for, speak up; they’ve added items (like the peanut butter powder PB2) after customers requested it.
The Mandor trio is eyeing other locations, and hopes to open a second MIMO shop downtown. We recommend you start dreaming up smoothie combos now.
MIMO Blend, 987 Lexington Avenue, New York, NY 10021, 212-861-6466, mimoblend.com
Not sure what you’d put in your smoothie? These 9 recipes all give you a seriously healthy glow. And this is what Jennifer Aniston likes to put in hers, if you want a little more star power.