Broccoli tried to take it down with its hefty stalks for a hot second, but kale is here to stay.
Today, psychiatrist-kale farmer Drew Ramsey, MD, and chef Jennifer Iserloh are hosting the second annual National Kale Day. While the holiday still doesn’t exist on paper (even though National Donut Day does?), Dr. Ramsey and Iserloh are all about “spreading the kale” this year—with events across the country and teaching people about its super powers.
“Our main goal is to get people to understand what kale teaches us—as far as culinary diversity and nutrition density. Anything you add kale to, you improve the nutritional value,” says Dr. Ramsey, who with Iserloh created the fave cookbook, 50 Shades of Kale. “We’re also projected to serve anywhere from 300,000 to 400,000 kale salads at New York City public school students this year. I can’t imagine being more official than that.” (We’ll cheers our kale smoothie to that!)
In honor of the holiday, here are the year’s most kale-spiring and kale-crazy stories—in case you missed them while you were, well, busy massaging your kale. —Molly Gallagher
(Photo: The Wayland)
Reporter and author of Salt Sugar Fat Michael Moss proposed a scenario, about a year ago, to a marketing company known for its ability to increase sales of processed foods, like Coca Cola: If they could also market broccoli to consumers, making it seem cool, would it convince Americans to eat more vegetables? How did the company go about pitching broccoli? They pitted it against its cruciferous cousin, with slogans like “Broccoli: Now 43 Percent Less Pretentious Than Kale.” The problem is: broccoli can’t win. Here’s why.
When Pittsburgh-native Kristen Beddard moved to Paris (from New York City) in the fall of 2011, she quickly realized her new home was lacking in something Manhattan was awash with: kale. So, she launched The Kale Project—and is on a mission to get Parisians to have a side of kale with their croissants.
You know eating your massaged kale is good for your health, but it turns out so is massaging it into your skin. “Whether you’re eating kale or topically applying it, you’re getting great benefits,” says Natalie Pergar, lead skin-care trainer for Éminence. The skin-care brand has long tapped fruits and veggies for its formulas, and launched a serum and masque loaded with kale extract this year. (Um, hello, what took so long?)
No salads (just a slaw!), no smoothies, and absolutely no kale chips—from Kale-Nola and kale-and-feta tarts to Sweet Potato and Kale bites, here are 11 reasons to rekindle your love affair with kale.
(Photo: Petite Kitchen)
Oh, baby, baby! (I mean, Kale?)
According to Gothamist, 262 people named their newborn baby Kale in 2013, which means lots of tots are now (almost) walking around and very confused about why their name is splattered across farmers markets and grocery stores.