Lululemon founder Chip Wilson may have stepped down from board of the yoga pant empire, but he’s not exactly sitting around twiddling his thumbs at home.
Wilson’s wife and son, Shannon and JJ, recently launched Kit and Ace, a clothing brand they say uses the technical fabric expertise developed at Lulu to make luxury basics made for “movement, not sweat.” Chip’s official title is “mentor.”
The brand’s concept revolves around pieces like neutral v-neck, crew neck, and long-sleeve tees and sweaters. Their new proprietary fabric, Technical Cashmere, is the Luon of Kit and Ace clothes. It makes up six to ten percent of every item.
While it’s soft like cashmere, it’s less delicate, making it machine washable and shrink-resistant, they say. The pieces also have luxe details like smooth seams and “fluid styling,” giving the clothes a relaxed, casual vibe— “understated weekend chic” that you can also wear to work.
Kit and Ace shares a lot with Lululemon, starting with ambition. The company is gunning for world domination of the streetwear segment. They currently have five locations in Canada and just opened two U.S. stores, in Nolita in New York City and on Fillmore Street in San Francisco. “We plan to open 30 more shops globally in 2015, including more in the US, the UK, Japan, and Australia,” JJ says.
And just like Lululemon has painted itself as a company with a spiritual mission fit for yogis, Kit and Ace says it’s made for busy “creatives.” In fact, Kit and Ace, the company’s muses, represent this trendy demographic.
“Kit and Ace are who we design for,” JJ says. “They’re active members of the Creative Class who appreciate time and luxury, and who need quality products that function. We use them as a benchmark in our design for satisfying these values.” We can’t tell yet if they’re people you’d like to get a cup of (Stumptown) coffee with or not. But maybe you’ll like what they’re wearing? —Lisa Elaine Held
For more information, visit www.kitandace.com
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