You don’t need to be a SoulCycle rider to dress like one. At least anymore. The nationwide indoor cycling empire, known for its popular tanks and sweats full of wheels and skulls, just released its first ever collection outside its studios at Shopbop.
It’s a forward-thinking move that makes tons of brand sense: SoulCycle was the first fitness studio to take the lowly logo-adorned gym tee to whole new level, employing a team of designers to create stylish pieces that spoke to its fashionable clients.
The studio-branded pieces became a way for Soul’s cult following to proudly declare their fitness habits (or budgets) outside the studio. (And that the studio’s cool, uber-toned instructors effectively served as models for the pieces during workouts only made the clothes all the more compelling.)
Until now, riders would buy up their gobs of Soul gear at studios. New collections drop monthly, and feature new colors, prints, and ways to spin the signature wheel logo. (These collections will continue.) But online, a tough-to-use experience, on a site intended for booking classes, meant it was not the most user-friendly or chic way to buy a coveted $80 hoodie.
Soul’s new line for Shopbop changes all of that.
It consists of four zip-up hoodies, four cropped tees and flowy tanks, a handful of sweatpants, and short shorts in soft jersey, fleece, and terry materials. All are printed with SoulCycle’s signature logos (wheels, skulls, and hearts, and SOUL) at a price point ranging from $48 to $136.
“We wanted to capture the strong, sexy feeling you get post SoulCycle workout for the Shopbop girl that may or may not have a SoulCycle studio in her city,” SoulCycle co-founder and co-CEO Julie Rice says of the inspiration behind the collection.
The layering pieces aren’t intended for sweaty cycling sessions as much as for to-and-fro-ing and casual weekend lounging.
“We added skulls for edge, neon to perk you up a little, and fabrics that are yummy in the gym, on a plane, or at brunch on Saturday,” Rice explains. “A little bit workout, a little bit hangout.”
The Shopbop collaboration is just further proof of SoulCycle’s reach as a lifestyle company beyond its 45-minute, celeb-filled, bike-dancing workouts. And we bet more studios will try to follow their lead.
No word from Rice on whether there will be more SoulCycle for Shopbop collections to come. And it’s hard to say how this news will be taken by the more devout riders who see their Soul sweats and tanks as a badge of honor for completing an average of four or five classes a week. But the style-savvy around the nation have their hoodie strings crossed. —Jamie McKillop and Melisse Gelula
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