Ilia’s Black Friday Sale Is Here, and It’s Not Playing Around—Get All Your Favorites Deeply Discounted

Photo: W+G Creative
There's a reason why Ilia, the no-makeup makeup with better-for-you ingredients, is all over social media (specifically looking at you, TikTok). The brand values transparency and quality above all else, and it creates easy-to-use multi-functional products that are a breeze to apply. Take, for example, the Multi-Stick, which gives your cheeks a natural flush and your lips a just-ate-a-bowl-of-berries tint with just a few swipes. Or the ubiquitous Super Serum Skin Tint with SPF that gives you a dewy complexion and helps to even out the skin tone and hide blemishes impressively well.

Lucky for everyone looking to do a little shopping today, Ilia has given us even more of a reason to stock up on favorites or just try out some new goods: The brand is blessing us with a generous Black Friday sale starting November 26, and lasting until November 29. All products will be a whopping 20 percent off—but don't expect the bestsellers to last. Shop our editor-approved (and tested) Ilia essentials below.

For more can't-miss Black Friday and Cyber Monday deals, check out our curated sales hub, and shop all the major discounts this holiday season.

The best Ilia beauty products for sale on Black Friday

ilia mascara
Limitless Lash Mascara — $22.00

Originally $28, now $22.40

It’s award-winning, we’ve gushed about it before, and it’s on sale. What we love most about this formula, is that it’s super buildable and gives you fuller, longer lashes without going overboard. It’s also flake-free and lasts all day long. For more intensity, we highly recommend Fullest Volume mascara ($22)—it’s everything we like about this formula, but twice the volume.

ilia balmy tint
Balmy Tint Hydrating Lip Balm — $22.00

Originally $28, now $22.40

We hailed it as the “perfect tinted lip balm,” and we stand by that. The Balmy Tint has all the qualities of an ultra-hydrating lip balm with buildable, vibrant pigmentation that’s never too much or too little. Thanks to natural, moisturizing ingredients like salicornia and rosehip seed oil, you can say goodbye forever to cracked, dry lips.

ilia true skin foundation
True Skin Serum Foundation — $43.00

Originally $54, now $43.20

For medium coverage that actually feels like your face, we go with True Skin Serum foundation every time. Unlike the Super Serum Skin Tint, this formula is a bit more velvety (though not entirely matte—you’ll still get some sheen), and it’s also thicker. Available in 18 shades, this foundation is more hydrating than most, thanks to aloe, rosehip, jojoba, and marula oil, which also calms down redness and smooths out fine lines. It also offers longevity—we’ve worn this foundation for 12-plus hours straight, and it does. not. budge.


ilia illuminator
Illuminator — $27.00

Originally $34, now $27.20

If your skin is feeling (and looking) a little dull, swipe on this creamy highlighter on your cheekbones and the bridge of your nose for totally natural-looking dewiness. I also like to use this as a subtle eyeshadow—it makes my cat-eye really pop.

ilia lipstick
Color Block Lipstick — $22.00

Originally $28, now $22.40

We’ve personally taken every advantage we can to (safely!) de-mask and show off a bright, bold lip. And now, with the holidays afoot, we’ve got even more of a reason to swipe on some pinks, reds, and oranges to match our shiny holiday dresses. We’re endlessly impressed by Ilia’s creamy and long-lasting formula—and the colors are gorgeous to boot (our faves are Flame, an orange-red, and Rumba, a deep pomegranate).

ilia eyeshadow
Liquid Powder Chromatic Eye Tint — $22.00

Originally $28, now $22.40

Traditional (i.e. powder) eyeshadow can be difficult. There’s the application, and the blending, and the making sure you have the right brush. With Ilia’s liquid iteration, you simply swipe some on your eyelids, and blend with your fingers until you’re happy with the color (and glimmer) saturation. It’s easy, and the eight shades are beautiful (and look great on all skin tones).

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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