I have tried to recreate this effortless, 'just stepped off the slopes' gorgeous glow countless times, all to no avail. Classic powder blushes, minimalist tints, even pinching my cheeks (a trick I learned in an old Cosmo issue? IDK) have never captured what Jack Frost can. That's why I'm so impressed with the Ilia Multi-Stick ($34), my new go-to blush for achieving rosy radiance without having to subject myself to the elements.
This creamy stick blush is a dream for giving yourself an instant wintery flush, minus the windchill. Made by Ilia, which is a one-stop shop for natural makeup, the Multi-Stick features a buttery blend that gives you total control over buildable color. Its ability to turn pallid cheeks into rosy blooms have won the hearts of many A-listers, like Cami Menders, Emma Watson, and Megan Fox. And now I see why.
As someone who prefers the 'no makeup makeup' look, the Ilia Multi-Stick is a no-brainer. The twistable stick makes it easy to dab along your cheekbones as much as or as little as you like. For the days I want that wild, wintery look, I'll add a little more color than usual, blending it in (which it does seamlessly, BTW) using my fingers, and topping it off with just a smidge of highlighter.
And it's not just a blush—true to its name, it's perfect for dabbing across the bridge of your nose or across your lips, too. When done right, this all-over color looks natural, giving you an 'I just stepped out of a snowstorm,' flush worthy of any cheesy Hallmark movie—no blizzard necessary.
Dreamy formula and rosy affect aside, the colors are stunning. My personal favorite is A Fine Romance, a cheery berry that looks like something you'd find on a holiday wreath (the same color Camila Mendes prefers, too). Come summer, I like to go with a warmer look, like Dreamer, a coral-y nude that looks great with a tan, or All Of Me, a bright watermelon that's the perfect pop of color on lips. But really, you can't go wrong with any of the nine colors—they're all light, natural-looking, and soft enough to make you want the whole collection.
The Ilia Multi-Stick proves you don't have to trek through a blustery blizzard to get angelic rosy cheeks. For just $34, the stunning stick is a staple in any winter makeup routine—one that's sure to keep you cozy and safe from the snow while you wear. L
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