This Is the Lightweight ‘Complexion Perfection’ Foundation I’ve Sworn By for the Last 7 Years

Photo: Author
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When you find something you love, you hold on to it—and beauty lovers know this best. I’ve been using It Cosmetics Your Skin But Better CC+ Foundation for the last seven years. It’s my ride-or-die foundation, and I always have a tube of it in my bathroom cabinet, tote bag, desk drawer back when I worked in an office, and my car (because ya never know). As a commerce editor, I’ve tried hundreds of foundations over the years, but this is the only one I’ll purchase again and again—it’s just that good.

And lucky for me (and now you): You get to snag two for $57 (normally $94 when purchased separately). In this economy, it makes sense to double up and save $$$. At least, it’s what I’m doing.

it cosmetics cc cream
IT Cosmetics, CC+ Cream SPF 50 Foundation Duo — $57.00

Originally $94, now $57

Shades available: 9


  • Lightweight, but full coverage
  • Blurs pores and masks blemishes
  • Hydrates skin
  • Has SPF 50
  • Generous amount in tube
  • Wide variety of shades
  • Buildable
  • Hyaluronic acid for healthy aging


  • Does not provide matte coverage (if that’s what you’re looking for)

What makes It Cosmetics Your Skin But Better CC+ Cream special

You Skin But Better CC+ Cream isn’t a regular foundation—it’s a cool foundation that’s also a serum, moisturizer, and primer, all with SPF 50, so you’ve got UV-protection, too. What makes it so unique is that it simultaneously gives you full, creamy coverage while acting like a tinted moisturizer. It’s seriously hydrating, leaving skin feeling supple and soft—never flaky or dry (a problem I have with most full-coverage foundations).

That’s because it features skin-care superstar ingredients like hydrolyzed collagen (to plump skin and smooth fine lines), niacin (for hydration), and hyaluronic acid (more hydration) so it really feels like a serum or moisturizer. I have naturally oily-combo skin and it prevents it from overproducing more oil throughout the day—I’ll wear this stuff from 9 a.m. until 10 p.m. with no touch-ups and my makeup barely budges (and my face doesn’t look shiny or slick). But if you have dry skin, it’s even more of a winner.

In terms of consistency, it’s really light for a foundation, and very buildable (it’s very similar to a CC or BB cream). I apply it to my skin with a Beautyblender sponge, but in a pinch I’ve also used my fingers, and application is seamless. Once it’s on, it has a “barely-there” feel, and I honestly forget I’m wearing makeup. Its dewy finish gives your complexion that “lit-from-within” glow, and it also avoids making it look like you’re wearing globs of makeup—it truly lives up to its “Your Skin But Better” name.

cc cream close up
Photo: Gina Vaynshteyn

And for added context: I deal with slight redness, uneven skin tone, and blemishes (especially before my period). This formula evens out my complexion, giving it a healthy glow, and covers up zits without clogging pores. I’ve had friends ask me if I had recently gotten a facial because my skin looked so bright and dewy. And the color-matching is perfect for me (I’m wearing “Fair Light” but I switching between that and “Fair Ivory” and “Fair” in the winter and summer months).

Here’s what application looks like (I’m only wearing the CC+ foundation on my skin—no blush, bronzer, concealer, etc.):

before after it cosmetics
Photo: Gina Vaynshteyn

It’s truly a one-stop-shop for effortlessly even, glow-y skin that feels bouncy and looks healthy. BRB though, I’m gonna snag a few tubes ASAP.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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