Skin-Care Tips

The Number 1 Facial Moisturizer in America Is On Sale for Prime Day

Zoe Weiner

Photo: Getty Images/ Westend61
There are a few different things that happen to your skin as you age, and while you can certainly stack your routine with a lineup of products meant to target fine lines, discoloration, dryness, and loss of elasticity, IT Cosmetics Confidence In a Cream ($34) allows you to target 'em all with a single step, solidifying it's spot as the number one anti-aging moisturizer in America. Today, you can snag it for 20 percent off in honor of Amazon Prime Day.

The cream—which has thousands of five-star reviews on Amazon—was designed to address seven different signs of aging in a single application. It delivers hydration, diminishes the appearance of wrinkles, evens skin tone, reduces the appearance of pores, and has smoothing, brightening, and plumping effects. *Takes a big gulp of air to continue.*

From an ingredient standpoint, it has what dermatologists consider to be the best-of-the-best on the anti-aging front. In addition to delivering instant moisture that you can see and feel immediately, it also works to improve the texture of your skin over time. Hyaluronic acid and ceramides give the moisturizer its hydrating and skin-barrier-strengthening properties, collagen and vitamin E offer smoothing effects, and peptides help to boost your body's natural collagen production in order to smooth out lines and wrinkles.

Though it will drench your skin in moisture, the cream happens to be ultra-lightweight, which means you'll hardly even realize you're wearing it. Its whipped, pillowy texture melts seamlessly into skin, and won't feel sticky or goopy (even during the warmest months of the year). You can use it during the day and not have to worry about it caking under your makeup, or slather it on at night to let it work while you sleep.

Amazon reviewers have called IT Cosmetics Confidence In a Cream the "best moisturizer on the market" and raved about the immediate changes they saw in their skin after using it. Considering it can now be yours for 20 percent off of the usual price, there's never been a better time to add it to your own routine... and clear up some shelf space in the process.

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