If you’re anything like me, your under eye circles could use a little more love (and sleep). And with temperatures rising and the weather outside actually *getting* hot, I’m seeking out minimal coverage beauty solutions that let me primp without feeling like I’m about to sweat anything off. An under-eye concealer and a swipe of mascara is all I’ll want in my summer makeup from roughly April to August.
In seeking out the ideal concealer, one product pops up again and again: the Joah Perfect Complexion Under Eye Serum Concealer, a hydrating formula claiming to erase dark circles, puffiness, dullness and fine lines with creamy, buildable coverage. Don’t take it from just me though; Amazon shoppers swear by this drugstore Korean beauty stick, so it’s racked up hundreds of five-star reviews. And the price tag is even more appealing, clocking in at an appealing $12. Um, add to cart.
Available in ten shades (find six on Amazon, but the full range can be snagged on Joah's website), this combination concealer and eye serum allows you to customize your coverage from a light concealer layer to full coverage. It’s infused with ceramides to hydrate and peptides to firm the skin. The smoothing formula brightens eyes, plumps fine lines, and avoids cakiness. As a bonus (and a necessity!), it’s also cruelty-free.
Joah, the brand name, means “I like it” in Korean, and shoppers definitely do, especially those with dry skin. One shopper wrote, “I’ve tried a thousand [concealers] and finally, [this one] does the job for my dry aging under eyes. I’m seriously blown away.”
Other shoppers emphasize the Joah Perfect Complexion Eye Serum Concealer’s crease-proof quality, appreciating its silky feel and how it melts into foundation. "Lightweight in both coverage and texture... good for those days when you just want a little coverage to keep a natural vibe. I use it very lightly under my eye area and as a mature woman, it's nice to find something lightweight that doesn't make my wrinkles too noticeable," one customer says.
One person emphasizes that it's just as good, if not better than the pricey brands they've tried" "I have tried eye creams/serums/concealers at every price point. This is a major find for me. It covers my dark circles in a way that even my most expensive cosmetics cannot."
If you’re concerned about skin aging or dryness, this is the concealer for you.
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