The SPF Foundation Makeup Artists Always Recommend to Clients in Their 50s is Only $13 on Prime Day
When it comes to shopping for a foundation that compliments a mature complexion, there are a few things that makeup artists consider to be non-negotiables. For starters, you need a formula that won't settle into fine lines, which means liquids and creams are your best bet. You'll also want to look for something with a "dewy," "hydrating" or "radiant" finish, because matte foundations tend to look cakey on the dryness-prone skin that comes along with getting older. And finally, most importantly, you should opt for something with SPF 30 or above to ensure you're properly protected against the UV damage that causes visible signs of aging.
L’Oréal Paris Age Perfect Radiant Serum Foundation with SPF 50 ($14) checks all of these boxes and then some, and is currently on sale for 20 percent off in honor of Amazon Prime Day, happening today and tomorrow (July 12) only.
Originally $16.99, now $13.98
Shades: 29
Part serum, part foundation, this skin-care-makeup hybrid contains the type of skin-loving ingredients that aren't easy to find in a drugstore complexion product. It's made with vitamin B3 (aka niacinamide), an antioxidant-rich active that dermatologists love for its ability to calm inflammation, fade discoloration, and defend against environmental stressors, plus hyaluronic acid for an extra boost of skin hydration. And with SPF 50 in the mix, you can be sure that you're getting some solid protection against the sun (just be sure to layer this product on top of another sunscreen, because any derm will tell you that it's hard to get the right amount of coverage from an SPF makeup product alone).
"This foundation is especially great for mature skin because it contains hyaluronic acids and moisturizers which keeps your skin glowing, and it doesn’t settle into fine lines,” says Elena Duque, an esthetician & certified makeup artist.
The Age Perfect Radiant Serum Foundation has a lightweight finish that makes it feel more like a tinted moisturizer than a traditional foundation, but still packs a pretty solid punch—it's buildable enough that you can get a medium-coverage finish with the right application (pro tip: use a brush, not a BeautyBlender, for fuller coverage). It comes in 30 shades, and has enough staying power to withstand long days in the summer heat.
"It wears REALLY well, I'd say 8-10 hours. The finish isn't luminous, it's more of a healthy glow that looks really amazing and just seems to get better through the day...[and]It doesn't settle into lines and wrinkles like most other foundations," writes one 49-year-old reviewer. "I will be 60 next month and I finally found the first foundation that I feel does not emphasize fine lines and wrinkles... I am very happy I tried this product. It does better than many similar products 5-10 times more expensive," shares another 60-year-old fan of the foundation.
Considering you can now snag a tube of your own for less than the cost of a Sweetgreen salad, we say it's time to stock up.
Check out more epic July sales and deals—all curated by W+G editors—here.
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