New Coconut Cult Products Are on the Way—in Smaller Jars
Coconut Cult fans do everything they can to savor every last probiotic bite—hey, it is $25 a jar—and soon, there will be even more creamy goodness to obsess over. Last week at ExpoWest—AKA the largest wellness convention in the world—the brand revealed that it will be launching a new cacao cream flavor this summer. And yes, you'll still be getting all 15 (!) probiotic strains.
And the good news doesn't stop there. The vegan brand will be releasing the cacao flavor—and their three current products—in smaller, 4-ounce jars, for only $5.99. "We really listen to our customers and some of the feedback we got is that the big jars are too much for one serving, and also a bit expensive," a rep for the brand told me when I stopped by their booth to sample the new chocolatey flavor. "We decided to come out with these smaller, single-serve sizes." The single serves will be sold in six-packs, and you can mix-and-match the flavors however you want.
"Some of the feedback we got is that the big jars are too much for one serving, and also a bit expensive."
The 16-ounce jars have a shelf life of about three weeks once opened (though there are ways to make it last longer), which is pretty impressive as far as opened yogurt goes. But the smaller size is easier to transport and finish.
Both the cacao flavor and the smaller sizes will be rolling out this summer.
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