The first Orangetheory locations near Hy-Vee opened last year in Shakopee, Minnesota, and West Des Moines, Iowa. And the partnership is making the two brands more than just next door neighbors. Hy-Vee's in-store dietitians are also offering up their services to Orangetheory members.
“We know many of our customers are looking to live healthier lifestyles while also having more convenience, so they can spend time on the things they truly enjoy,” says Tina Potthoff, vice president of communications at Hy-Vee. “We’re getting a lot of feedback from customers who appreciate that they can now meet their health and wellness needs in one stop versus multiple stops to a grocery store, health store, and gym.”
Now, if only your doctor, your hairstylist, and your dry cleaner rented space across the street, you'd really be set.
How a dietitian spends $30 at Trader Joe's:
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