You can hypothesize and guesstimate all you like, but Pantone's annual Color of the Year pick is always an enthralling surprise—and that's part of the fun! In case you missed it, the color giant has announced its Color of the Year for 2023 last week, and we're already in love. The bold and bright successor to last year’s "Veri Peri," a soft and carefree lilac-blue, "Viva Magenta" is a vibrant, red-derived hue that sits at the crossroads of warm and cool. The color authority described Viva Magenta as “a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary-less shade that is manifesting as a stand-out statement.”
“In this age of technology, we look to draw inspiration from nature and what is real,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “[Viva Magenta] is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” Pantone’s Color of the Year pick evokes nature’s raw power—empowering us to tap into our inner strength for unbridled self expression.
"Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit," said Pantone about its 2023 pick. Now I don't know about you, but I think we could all use a bit of Viva Magenta's lust for life in our day-to-day lives. Which is why we'll be channeling the shade's free-spirited, can-do energy anywhere and everywhere we can get it in 2023—whether it's a cozy, oversized blanket or a stylish cooking pan. Scroll on for the wellness finds that'll give you your Viva Magenta fix.
A 2-in-1 lip treatment and gloss, Kosas’ Wet Lip Oil Gloss in “Fruitjuice” brings the sprightly look of Viva Magenta to your everyday makeup. The magenta lip oil hydrates dry lips with the help of hyaluronic acid, shea butter, and avocado oil, while peptides visibly plump lips for a fuller look.
Originally $145, now $99
This internet-famous cooking pan is a total workhorse in the kitchen—use it to sauté, fry, boil, steam, braise, sear, and serve all of your favorite dishes. The non-toxic ceramic coating lives up to its non-stick promise so you never have to worry about scraping food from the surface of the pan (just read our review here!). And it comes in a range of amazing colors—namely this bold Viva Magenta shade you’ll want to live permanently on your stovetop.
This giant throw blanket is four times the size of your average throw blanket (10′ x 10′ to be exact), making it the perfect cuddle partner during the colder weather. Made of a super soft polyester and spandex blend, the Stretch Blanket’s temperature regulating fabric keeps you warm without causing you to overheat. The only thing we love more than its plush and comfortable feel is the bright, Viva Magenta-inspired shade.
Available sizes: 5-11 (half sizes available)
When we talk about dopamine dressing—we’re talking about these Bass Easy Loafers. Not only do they bring a pop of color to any outfit, but the bright Viva Magenta color way is an instant mood boost. What’s more, the classic menswear-inspired look is totally timeless, making them a wardrobe staple.
This compact backpack by the North Face will see you through everything from classes to trail hikes. The front bungee straps (a North Face signature) are perfect for securing things like a spare jacket or beanie, and the two deceptively roomy interior pockets are perfect for a few notebooks and an iPad, according to reviewers. Padded shoulder straps make it comfortable enough for all day wear, and the water repellent Viva Magenta nylon exterior keeps all your must-haves dry and protected.
Sizes available: 5-13, in half sizes
We already gushed about Cariuma’s new 2023 Pantone collection, which stars all of Cariuma’s best-selling, sustainable sneaks in the new, made-for-Cariuma Viva Magenta shade. We love Cariuma shoes for their zero-break-in comfort, but they’re also some of the most stylish kicks around—it’s no wonder celebs like Jon Hamm and Helen Mirren love these.
Available sizes: XS/S-M/L
This Viva Magenta-esque bodysuit boasts a classic, scoop-neck silhouette that pairs well with virtually any item in your closet. The smoothing nylon-spandex blend offers plenty of stretch, and feels more like a second skin than a piece of apparel. What’s more, it’s super versatile—wear it casually with jeans and flats, dress it up with a skirt and heels, or keep it cozy with sweats at home.
Originally $55, now $25
Available sizes: 4-12 (no half sizes, select sold out)
Love them or hate them, Crocs are here to stay. The cloud-like EVA foam material gives the statement making slip-on clogs a comfortable, lightweight feel, and the sporty heel strap delivers a secure and comfortable fit. Complete with ventilation holes and a water-resistant finish, they even double as water shoes. Plus, the vibrant, fruit punch color way is giving us major Viva Magenta energy.
We love a lip bloss around here (a lip balm and gloss hybrid), and this one by It Cosmetics doesn’t disappoint. The collagen-infused “serum gloss” uses a blend of jojoba, sesame, and peppermint oils to moisturize dry lips and deliver a satisfying cooling sensation, while hyaluronic acid attracts moisture and plumps lips.
Junes’ reusable Market Tote is made with the brand’s signature bio-knit material that uses recycled plastic bottles and Ciclo technology to help combat plastic pollution in landfills and waterways. The long straps and durable mesh material (that gets stronger and stronger with every wash, btw) make it a staple for pretty much everything—from grocery hauls and beach days to casual wear.
For a natural wash of Viva Magenta on your cheeks, go for Glossier’s iconic Cloud Paint blush in “Haze.” The gel-cream formula couldn’t be easier to apply (just a dab will do ya!), and can be worn sheer for a natural magenta flush or built up for that coveted “I’m cold” makeup look. Plus, it’s infused with blurring pigments that give cheeks an airbrushed, poreless look.
Originally $99, now $74
To channel Viva Magenta’s feel-good energy in the bedroom, you’re going to want to snag a Lelo Sona Cruise Massager. The clitoral vibe uses sonic technology to deliver pleasure boosting pulses you can control via its eight different settings. And it’s made using a single piece of soft, sculpted silicone, giving the Sona Cruise curves in all of the right places. Plus, it’s 100 percent waterproof, making it bath and shower-time friendly.
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