“We’ve really taken the time to listen and put in the work to make sure our new line fits properly and addresses the feedback we received in the past,” said Maria Molland, Thinx Inc., CEO in a press release. Previously, Thinx "fit each style on a size medium fit model, then graded the panties up to the 3XL in a consistent manner," says Courtney Newman, director of product design at Thinx. For the relaunched line including new sizes for the brand, "we spent two years testing the fit on our 2X model and doing wearer trials across the entire size range" to better accommodate all bodies, she adds.
- Courtney Newman, Courtney Newman is the director of product design at period underwear brand Thinx.
To clarify Thinx's sizing previously started at an XXS and went to a 3XL. Now, every Thinx piece is available in at least 10 sizes: XS, S, M, L, XL, X, 1X, 2X, 3X, and 4X. The difference between an XL and an X, Newman says, has to do with proportions.
"We worked hard to ensure that there was enough coverage through the seat so that our panties would not ride up," Newman says. "We also accounted for a more generous proportion in the waist, hips, and legs. Additionally, our plus-size styles use a higher-modulus waistband elastic to prevent rolling. Finally, and most importantly, our plus-size gussets have plenty of extra surface area to guarantee optimal performance."
Shop some of the Thinx styles that are now available in more inclusive sizes below and head to Shethinx.com to shop the full line.
6 of Thinx's period underwear and loungewear options in new-and-improved sizes
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