Makeup Tips

The Perfect Liquid Blush That’s Been Sold Out for Months Is *Finally* Back in Stock—And I’m Stockpiling

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When it comes to desert beauty products—you know, the top three products you can’t live without—mine are simple: lip balm, a brow pen, and blush. (To be clear, this is my makeup-centric desert beauty list, because if I had to pick three products across makeup, skin care, and haircare, sheesh, I’d have to take a step back and really think about it.) While my favorite lip balm and brow pen changes every now and again, I’m a loyal fan for one specific blush—a blush so good that I never travel without it; that every time I wear it, people ask what the shade is. Without further ado, allow me to introduce you to Rare Beauty Soft Pinch Liquid Blush ($20).

Beloved by over 470,000 Sephora shoppers (and always selling out), this Selena Gomez creation (because, ICYMI, Rare Beauty is her beauty brand) is a dream not only for my cheeks but my eyes and lips, too. The consistency is perfect—not too wet, where it sinks unpleasantly into pores, but not so thick that it’s impossible to blend. And the formula is made in such a way that it’s high-pigmented but buildable, so while even a single drop will impart a pretty kiss of color, it’s easy to layer it on for a bold luminous flush that doesn’t look caked on. It gives you that "freshly pinched" look—without the actual pinching. Best of all, it’s sold in 11 shades—seven of which tout a luminous finish, while four offer a matte end look—so there’s something for everyone.

rare happy liquid blush
Rare Soft Pinch Liquid Blush — $20.00

Available in 11 different shades, the above is my favorite, “Happy.”

Despite the many options available, I’ve been a diehard fan of the "Happy" shade (which JUST re-stocked this week!)—a dewy cool pink—of Rare Beauty’s Soft Pinch Liquid Blush since the moment I first tried it on. My favorite way to wear it is to dab a few dots along my cheekbones, starting at my cheeks and moving up toward my temples (big fan of blush draping!). Then, to create an all-over sun-kissed look, I dab a single teeny dot on the bridge of my nose, and one on each lid to match. Then, blend, blend, blend, et voila! The most perfect one-and-done beauty look. Sometimes I pair it with lip balm, other times I jazz it up with a bold red lip. No matter the accompanying product, one thing’s for sure, there will always be room in my makeup bag for this incredible (and adorably packaged, I might add) long-lasting blush.

Now that "Happy" is back in stock, I'm grabbing several—you never know when it'll sell out again. And I'm not taking any chances.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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