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The night after getting to check one of the more fun pre-baby errands off my list (going to build my registry in person at the Babylist showroom, I woke up in the middle of the night to pee (of course), and my thoughts started racing: Is it worthwhile to invest in a double stroller now when I’m only pregnant with my first child? Would a deep, plush glider (like the one I was drooling over from Nurture&) be too large for my short frame? Cloth diaper systems seemed pretty good… could I handle it? At one point, I thought to myself, “I am a capable 34-year-old woman, a conscientious consumer who values sustainability, and these questions are all just about Things. It is ok to turn off my brain about this!”
Experts in This Article
registry expert and director of editorial and brand at Babylist
The self-talk did help me fall back asleep, but the experience drove home the reality that when you’re expecting, decisions about how to prepare for your baby and care for yourself can take on an outsize proportion. Add to that the fact that Black Friday is around the corner, and questions about how to capitalize on deals versus relying on generous friends and family to get you everything you need via a baby registry can turn exciting maternity and baby shopping into a paralyzing pressure cooker.
Friends, it’s time to breathe. Maybe put on a maternity dress that makes you feel really good, and slather on some soothing body oil. Then—and only then—is it time to face the maternity and baby Black Friday deals. Hopefully, our guide below can help you plan accordingly.
Black Friday deals: Shopping vs. registering
“This [can be] hard as it’s such an individual experience,” says Karen Reardanz, registry expert at Babylist. Acquiring baby gear means you’re dealing with the goodwill of friends and family, while at the same time trying to check items off your list. Having actual conversations with the loved ones in your life can help mitigate some of the stress, especially around the holidays. “If you have someone who wants to shop for you during the sales, that’s great. Share your registry with them. Be sure to let them know what you’re most excited about or need the most, and how to keep an eye on the price drops around the sale seasons.”
By keeping the lines of communication open, you might be able to mitigate some of the sale FOMO. You can also use features like the “Must Have” button on Babylist to let your community know about items you really want. At the same time, if you’re set on something and have the means, now can be a great time of year to take matters into your own hands.“If there’s something you absolutely love that you’re not sure someone would gift to you and you see it on a great sale, go ahead and buy it for yourself if you can afford it,” Reardanz says. “You’re getting something you really want or need and you’re getting a deal.”
You can also keep in mind that you don’t have to buy everything new. Consider talking to friends with older kids about hand-me-downs, or perusing second-hand markets like Facebook Marketplace.
Some items that Reardanz suggests planning to capitalize on during sales include:
- Big-ticket items, like car seats, strollers, and cribs.
- Next-stage expensive gear, like high chairs and play centers.
- Essentials you’ll need a lot of, like diapers and wipes.
- Electronics: “Look for baby monitors, sound machines, and items you might want postpartum, like new headphones,” Reardanze suggests.
The best maternity and baby Black Friday deals
Whether you want to treat yourself to a holiday dress that fits over your bump or build out your nursery, leading maternity and baby gear brands might make it worth your while to do so over the next few weeks. We’ll be updating this list regularly with maternity and baby Black Friday deals (and Cyber Monday sales, too) as brands announce their plans or add new sales. Tl;dr: Bookmark this page.
Self-care deals
Bodily
Bodily’s super soft pregnancy, post-partum, and pregnancy apparel and care items come with a side of education and information. It has comprehensive guides about what items you might need at different stages of pregnancy, labor, postpartum, and through breastfeeding. Bodily is offering up to 35% off for Black Friday/Cyber Monday orders, depending on your total spend, with code BFCM.
Pvolve
Pvolve is a low-impact pelvic floor-oriented workout that anyone can do but is especially beloved by pregnant and postpartum people for helping get in touch with and strengthen this important muscle group. The classes do require specialized equipment. So luckily, Pvolve is offering 20 percent off all products sitewide until November 29 with code EARLY20.
Seraphine
Seraphine’s entire stock is already 30 percent off for Black Friday and Cyber Monday. There’s sparkly holiday dresses, tailored office attire, comfy loungewear, sweaters—you name it, and it’s on sale.
Three Ships
Finding pregnancy-safe skin care that *actually* works is hard, which is why we love Three Ships, which makes natural, better-for-you beauty products that get the job done. From Nov. 23-27, most Three Ships products are available for a buy-one-get-one-free deal. The brand will throw in a free gift when you hit $125, too.
Bumpsuit
I’ve found that there has been something incredibly freeing and empowering about donning a bodysuit when pregnant. I get to be proud of my body and its changing shape in a way years of internalized self-criticism about “perfection” prevent me from feeling at other times. The ultimate comfy pregnancy bodysuit purveyors are Bumpsuit, which my friend whose due date is 9 days before mine cannot stop wearing and raving about. They’re having a site-wide 25 percent off sale with code HAPPYHOLIDAYS through November 26. Hopefully, armed with a Bumpsuit, you can take that pregnancy bodysuit confidence beyond your pregnancy and into the rest of your life, too.
HATCH
The quiet luxury brand of the maternity space, Hatch makes basics, intimates, business attire, ridiculously cute overalls and denim, dresses for all occasions, and more for pregnant people. Plus, you’re supposed to be able to wear and feel cute in these clothes once your baby is born, too. I started shopping with Hatch at the beginning of my pregnancy and have returned again and again because they actually make me feel stylish and more like myself. Hatch also has a capsule collection with FP Movement, and my 7/8 good karma leggings have been one of my longest lasting (and comfiest) pre-pregnancy pair of leggings I’m still wearing to this day.
Hatch’s price point is a bit higher than some brands, so be sure to take advantage of the 30 percent off they’re offering on “almost everything” on-site with code CYBER30. Plus, if you shop on black friday, you’ll get a free belly oil.
Osea
The Malibu-based organic skincare and beauty brand makes a body oil, the Undaria Algae Body Oil, that happens to work great as a belly oil since it moisturizes and improves elasticity. I’ve been slathering it on for a few weeks and while I know all the vitamin E and botanical oils are giving my skin some assistance in the stretching department, it also just feels and smells incredibly luxurious. Osea is running a “free gift with purchase” promotion where if you spend $135 or more, you’ll receive a free full-size Hyaluronic Sea Serum. And if you spend $235 or more, you’ll receive a free full-size Undaria Algae Body Butter along with the Hyaluronic Sea Serum.
Baby deals
Babylist
The universal registry company has some deals exclusive to Babylist. Mark your calendar—the below will be live from Nov. 22-27:
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