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It’s Official: Vera Bradley Is Cool Again—and On Sale
The brand is on-trend and on sale.

It’s official: the bag you brought to all of your overnight sleepovers (or that your mom brought to every PTA meeting, depending on your age) is having a full-on fashion moment. Vera Bradley is back—and not just in a "remember when?" kind of way. We’re talking nostalgic patterns, functional silhouettes, and an unexpectedly chic upgrade that somehow works just as well at a farmer’s market as it does on your next flight.
The iconic brand known for its quilted florals and paisleys has had a glow-up. Think: new materials, more elevated designs, and a color palette that still brings joy without screaming dorm room chic. And the best part? It’s all conveniently available on QVC, which means adding a little VB to your spring look is just a few clicks away.
Whether you’re here for the Y2K revival or just want a bag that sparks serotonin, there’s something in this drop for you. Shop the collection on QVC, and maybe—just maybe—text your mom and tell her she was ahead of her time.