We called it—earthy scents are going to be big in 2022. Since fall 2021, it seems like fragrance fanatics can't get enough of the Great Outdoors, whether it's in the form of apres ski scented perfumes, forest bathing candles, or saltwater-smelling oil diffusers.
But the earth-inspired product that's proving to be a real force of nature? Snif Sweet Ash ($65), a forest-y fragrance that quickly sold out last December, but was thankfully just restocked. After garnering a casual 8,000-person waitlist of eager beavers, Snif just reloaded its virtual shelves with the pine-scented perfume—but based on the success of the last drop, supplies won't last long.
Not familiar with Snif? You should be. The DTC brand is blazing a new trail in fragrance, swapping traditional accords and luxury prices with gentle, natural formulations that are genderless and affordable. Unlike other players that make you buy smell-un-smelled, so to speak, Snif offers 7-day trial kits where you can test perfumes and candles before you commit. Like it? Keep it, and pay the full price. Don't like it? Return it for free, and try something else. It's easy, it's budget-friendly, and it's a great way to expand your nose palette without breaking the bank.
As for Sweet Ash, the scent smells like it sounds. If you've ever walked through a forest and have caught notes of honeysuckle and fresh moss, that's kinda what it smells like—notes of piney balsam and tangy juniper blended with sweet, low notes of vanilla, tonka, and patchouli. It's evocative and complex, perfectly balancing the right amount of gourmand scents with warms, spicy smells, without overdoing either.
This elusiveness has earned itself a 4.6 out of 5 stars on Snif's website, not to mention (well, we already did, actually), 8,000 anxious customers wanting to get their hands on a bottle. One Snif customer wrote that the scent went above and beyond their hopes. "It smells divine and all the notes are subtle and perfection... I adore warmer woodsy scents, and Sweet Ash did just that with a hint of feminine mystery." Another called it " a wonderful surprise," saying, "I did not know what to expect! I love it," adding, "It is especially perfect in the fall and winter. It's a musky, woodsy, bit of a flowery fragrance that is light, upbeat, and warm."
Even if woodsy and warm aren't your normal things, Snif Sweet Ash is worth a try. Scent aside, the fragrance itself is made using natural accords and safe synthetics that are gentle on skin. This means there are no suspect ingredients, like parabens, preservatives, or dyes.
And of course, you can sample it first. If you like it, a full bottle is only $65, and if you really like it, you can double down on the scent with a Sweet Ash candle ($44) that will anoint your home in the same, earthy goodness. Whatever you do, just act fast—Sweet Ash won't stick around long, so now's not the time to beat around the bush—get your bottle ASAP.
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