“We’ve reached a radical tipping point in history,” reads a statement on Prima’s website. “The devastating impact that stressors of all kinds are having on our minds, bodies, communities, and environment simply can’t be denied.” Founded on the principles of connectivity, all of Prima’s products are designed to restore balance to the self. The brand's founders believe that balancing your own mind and body, “has a profound and lasting impact on the people and world around us.”
Prima’s skin care is powered by active botanicals and hemp CBD. Grown on the brand's partner farms in Oregon, these plants are born and live outdoors—rather than in greenhouses—where they are nurtured by sunlight, moonlight, wind, and other seasonal biorhythms. This, the brand says, helps to deliver “the highest quality dynamic raw material” to its formulas.
It’s been just over three years since the 2018 Farm Bill removed hemp from the list of Schedule 1 drugs amidst a flurry of research suggesting CBD—a non-intoxicating compound found within hemp—may have stress-relieving properties. Though these studies were not conclusive, there is heaps of anecdotal evidence that many people with anxiety have found relief through the use of topical CBD.
The promise of CBD’s incorporation into skin care, especially with a brand like Prima, is to deepen the experience of caring for the skin. No longer skin-deep in its intentions, this new era takes into account the mind, body, and soul.
Keep scrolling to see some of our favorite Prima skin-care products that double as stress relief
This facial oil, meant to be slathered on before bed, is designed to reduce the appearance of fine lines, revealing brighter, softer, more hydrated skin by the morning. It contains a nourishing blend of essential fatty acids to help strengthen your skin barrier, antioxidants to fight off free-radical damage, and stress-relieving hemp CBD. It’s also got a blend of botanical oils, including prickly pair, moringa, rosehip, and kukui. You can use it on its own, or layer it on top of your favorite moisturizer to seal in hydration.
The Afterglow is Prima’s restorative face cream for smoother, more radiant skin. It’s made from plant hemp that naturally calms irritation, plus hyaluronic acid to plump the skin, vegan collagen to promote elasticity, and squalene for intense hydration. The cream is designed to lock in nutrients and should be the very last step of your nighttime routine. Gently massage it onto your face and neck and let a cocktail of botanicals take effect. A blend of butterfly ginger extract, turmeric, ayurvedic adaptogens, and of course, hemp CBD, will both nourish and relax your face and mind just in time for bed.
Like the rest of Prima’s skin-care line, the Enlightenment Serum contains hyaluronic acid for hydration and plumpness, but also offers a unique mixture of vitamin B3 to reduce the appearance of pores, saccharide complex to support the skin barrier, and coconut fruit juice to protect against free-radical damage and environmental stressors. The serum can be used in the morning and layered under an SPF and makeup, or in the evenings between your cleansing and moisturizing steps.
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