This Best-Selling ‘Filter’ Primer Will Completely Replace Your Foundation—The 8,000 Near-Perfect Reviews Don’t Lie

Photo: Getty Images/ Ridofranz
With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) they’re betting you’ll love. While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Happy shopping! Explore the SHOP

I'm a big fan of multi-tasking beauty products. A 2-in-1 cheek and lip tint? Yes, please. An SPF-enriched moisturizer? Gimme. The fewer steps, the better. Which is why I've got my eye on Tula Filter Primer ($38), a primer that moisturizes skin, blurs pores, and has subtle tint to even out blemishes and discoloration. The formula has earned the dermatologist stamp of approval and nearly 8,000 reviews and a 4.6-star rating from adoring fans—and it's easy to see why.

Most primers do one job: Prep skin to enhance makeup products and increase their longevity of wear. This primer isn't a regular primer, though— It's a cool primer (kidding, but also not). It's got a tone to offer, especially if you prefer a "no-makeup makeup" look, as it provides just enough buildable tint to even out your complexion and gives you a lit-from-within glow. It's also supremely effective as a base for makeup, as it really plays up skin's natural radiance and adds a layer of dewiness. Bonus: It features non-comedogenic ingredients, which means it won't clog pores.

Tula Filter Primer's marquee ingredients include licorice to fight an uneven or blotchy skin tone, as well as Tula's signature probiotic extracts. Probiotics help balance skin, which can lose friendly bacteria after it's cleansed. “When you wash your face, especially with harsh cleansers and soaps, you are removing both the good and bad bacteria from your skin," Roshini Raj, MD, board-certified gastroenterologist and internist, previously explained. "Any disruptions to the balance of bacteria—too much bad—leaves skin susceptible to skin irritations such as dryness, inflammation, and infection." That's right—the stuff that's good for your gut is also good for your skin.

When you use a skin-care product that contains probiotics, you help reboot that good bacteria, which, in turn supports a healthy skin barrier, fights inflammation, and leaves skin more supple and soothed. Tula emphasizes, "It's not just primer—it's skin care." And they mean it!

The primer is available in five shades: Deep, Medium, Medium/Deep, Fair/Light, and a non-tinted "Universal" shade. FYI: The shades aren't meant to be an exact match for your skin tone, they're just designed to enhance it. Thanks to the nourishing ingredients, the primer works for all skin types (oily, combination, or dry), and plays nicely with sensitive or acne-prone skin.

Thousands of shoppers can't be wrong. One writes, "I am a mom of 4, and make-up has been the last item on my priority list for years now. I was told about this product with looking around Ulta, and it has changed my life! It is so fast and easy, and give my skin a beautiful color and glow. I get compliments constantly, and I look forward to putting it on in the morning. Less then a minute, done! "

Another confirms that you can wear it all by itself—no foundation necessary: "I love the primer. Light but with very good coverage. I wear it by itself, without foundation. I like the natural look and slight glow."

Best of all? It's easy to use. Apply one to three pumps (depending on how much coverage you want) onto your entire face, and that's it! You're done! And just like that, you've earned yourself a few extra minutes to enjoy that morning cup of coffee.

Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? Sign up to have the intel delivered straight to your inbox.

Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

Loading More Posts...