If you've ever had trouble finding well-fitted bras and undies, you're not alone. With so many lingerie options from different retailers, it can take a lot time and effort to score the perfect bra and underwear set. Plus, for so little material, undergarments sure are pricey (yes, I'm giving some side-eye). Which is why we're scanning the internet for all of the best Black Friday bra and underwear deals, and creating a curated list for you—since, like we said, it's weirdly hard finding the good stuff. But that's what we're here for.
No matter if you prefer something lacy to wear, or want a more supportive sports bra to wear for your HIIT workout (or both!), Black Friday is the best time to snag the best bra and underwear deals. We found so many discounts from brands you know and love, from Aerie to Lovehoney, the options are almost overwhelming. However, if you're unsure where to begin, we suggest you start here (you're super welcome).
For more can't-miss Black Friday and Cyber Monday deals, check out our curated sales hub, and shop all the major discounts this holiday season.
‘Tis the season of saving, and Aerie has answered the call. The retailer is offering 40 percent off on all of its bras—from push-up bras and sports bras to wireless bras and bralettes through Nov. 24. So if you’re looking to layer something sleek under your winter uniforms this chilly season, now’s the time to stock up on cozy intimates. Sweatshirts and leggings are also 40 percent off through Nov. 24—so you can shop everything you need for a cozy and comfortable holiday. Plus, you can also snag 10 pairs of Aerie underwear for $35 through Nov. 29.
For those who could use a refresh to their activewear collection, Gymshark is a goldmine for majorly discounted sportswear. In fact, you can save up to 70 percent off on dozens of bras and matching workouts sets right now. In some cases, we’re talking snagging leggings for less than $25—including some colors of the Adapt Seamless Leggings—and sports bras for as low as $14.
If you’re really looking to save more than just a few bucks on quality underwear, look no further than Intimissmi. When you sign up to the My Intimissmi program (it’s free!) the Italian retailer is offering up to 50 percent on select items across the site, and 7 pairs of underwear for $35.
If you’re hoping to ~spice things up~, Lovehoney is here to deliver. For the Lovehoney Black Friday Sale, you can save up to 60 percent off on dozens of the retailer’s sex toys and lingerie. In fact, you can take home an entire bra and underwear set for less than $25, including this Lace Plunge Bra Set for $15.
Whether you’re looking for stylish underwear to kick back in or a chic pair of undies for an intimate night in, Lounge has got you covered. Enjoy up to 60 percent off on a range of colorful bra and underwear sets to add to your closet. If you’re not sure where to start, we love the this simple Silk Balcony Bra & Thong/Briefs Set for just $18.
For the times when you want to look extra sexy for your partner (or for yourself), try on a lingerie set from Love, Vera. The Black-owned style brand has a variety of lacy bras and bodysuits for you to show off in the bedroom, with dozens of bras and undies—and you can shop them all for up to 75 percent off right now. For example, you can take home this blush pink Floral Lace & Mesh Bra Set for just $20.
If you love having options when shopping, then Macy’s bra and undies section is for you this Black Friday. The department store has a plethora of different bras styles for up to nearly 50 percent off including lacy bralettes, underwire bras, and minimizer bras for those with fuller busts. The Macy’s sale ends November 25, so we recommend acting fast before they’re gone!
While you may be busy browsing Nordstrom’s deals on activewear, sneakers and other designer goodies, don’t forget about the extra savings up for grabs on bras and underwear. Through November 29, you can shop up to 40 percent off on dozens of bras from Hanky Panky, True & Co., Free People, and much more. Plus, if you’re looking to step up your athleisure, grab a couple sports bras from brands like Zella, Girlfriend Collective, and Alo.
Known for its body positivity messaging and inclusive sizing, ThirdLove is giving its fans the ultimate deal this holiday season. Right now, you can shop the brand’s most popular bras, underwear and activewear for up to 70 percent off. The deal also includes the brand’s cozy sleep and loungewear and leggings. Plus, you’ll get an additional 25 percent off when you spend $150 or more, through Nov. 26.
Makers of the buzzed about period underwear, Knix is offering up to 50 percent off its entire website for a limited time. That means everything from the leakproof underwear and every day bras—like the Good to Go Seamless Bra ($33)—to sports bras and activewear can be yours for a fraction of the original price. Additionally, select styles of the Knix leakproof underwear are a whopping 50 percent off! Like this Super Leakproof Bikini underwear, that was originally $30, and is now $22 during the sale.
When it comes to sustainable, comfortable styles, no one does it quite like Girlfriend Collective. For Black Friday, you can save up to 60 percent on all of the brand’s best styles, including its top-rated bras and undies. We especially love the Paloma Racerback Bra, which you can now grab for just under $35.
A quick tip on scoring the best underwear deals during Black Friday
While a lot of brands offer great discounts on specific bra and underwear sets, there are a handful of brands on our list that are offering great deals on bundles. To get the most bang for your Black Friday buck, check out the underwear bundle sales from Aerie (10 for $35) or Intimissimi (7 for $35).
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