Athleisure Wear

13 Bra and Underwear Black Friday Deals That You Need To Swipe ASAP

Photo: Getty Images/ Delmaine Donson
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If you've ever had trouble finding well-fitted bras and undies, you're not alone. With so many lingerie options from different retailers, it can take a lot time and effort to score the perfect bra and underwear set. Plus, for so little material, undergarments sure are pricey (yes, I'm giving some side-eye). Which is why we're scanning the internet for all of the best Black Friday bra and underwear deals, and creating a curated list for you—since, like we said, it's weirdly hard finding the good stuff. But that's what we're here for.

No matter if you prefer something lacy to wear, or want a more supportive sports bra to wear for your HIIT workout (or both!), Black Friday is the best time to snag the best bra and underwear deals. However, if you're unsure where to begin, we suggest you start right here (you're super welcome).

For more can't-miss Black Friday and Cyber Monday deals, check out our curated sales hub, and shop all the major discounts this holiday season.

Aerie

Aerie
Aerie

‘Tis the season of saving, and Aerie has answered the call. The retailer is offering 40 percent off on all of its bras—from push-up bras and sports bras to wireless bras and bralettes through November 24. So if you’re looking to layer something sleek under your winter uniforms this chilly season, now’s the time to stock up on cozy intimates. Sweatshirts and leggings are also 40 percent off through November 24—so you can shop everything you need for a cozy and comfortable holiday.

Bare Necessities

Bare necessities
Bare Necessities

Looking to step up your lingerie collection? Head on over to Bare Necessities. You can enjoy steep savings on dozens of bras, undies, and sleepwear from different brands like from Fantasie and Elomi, which have styles with cup sizes ranging from DD to a K cup. Some of the site’s best-selling bras are now under $50, like the Panache Envy Side Support Balconette Bra ($40), among others. You can even bundle seven pairs of underwear for $35 during the sale.

Girlfriend Collective

Girlfriend Collective
Girlfriend Collective

When it comes to sustainable, comfortable styles, no one does it quite like Girlfriend Collective. For Black Friday, you can save 30 percent on all of the the brand’s best styles, including its top-rated bras and undies. We especially love the Paloma Racerback Bra, which you can now grab for just under $30, and the Sport Brief ($9) that’s designed to stay put during workouts.

Gymshark

Gymshark

For those who could use a refresh to their activewear collection, Gymshark is a goldmine for majorly discounted sportswear. In fact, you can save up to 60 percent off on dozens of bras and matching workouts sets right now. In some cases, we’re talking snagging leggings for less than $25—like these Adapt Seamless Leggings ($24)—and sports bras for as low as $17. For example, we spotted the Flex Strappy Sports Bra up for grabs for $18 (originally $45).

Intimissimi

Intimissimi
Intimissimi

If you’re really looking to save more than just a few bucks on quality underwear, look no further than Intimissmi. When you sign up to the My Intimissmi program (it’s free!) the Italian retailer is offering up to 50 percent on select items across the site, and 7 pairs of underwear for $35. Nearly everything else is 20 percent off.

Lovehoney

Lovehoney 1
Lovehoney

If you’re hoping to ~spice things up~, Lovehoney is here to deliver. For the Lovehoney Black Friday Sale, you can save up to 60 percent off on dozens of the retailer’s sex toys and lingerie. In fact, you can take home an entire bra and underwear set for less than $25, including this Lavish Black Lace Bra Set for $20.

Lounge Underwear

Lounge Underwear
Lounge Underwear

Whether you’re looking for stylish underwear to kick back in or a chic pair of undies for an intimate night in, Lounge has got you covered. Enjoy up to 70 percent off on a range of colorful bra and underwear sets to add to your closet. If you’re not sure where to start, we love the this simple Silk Balcony Bra & Thong/Briefs Set for just $24.

Love, Vera

Love Vera
Love, Vera

For the times when you want to look extra sexy for your partner (or for yourself), try on a lingerie set from Love, Vera. The Black-owned style brand has a variety of lacy bras and bodysuits for you to show off in the bedroom, with dozens of bras and undies—and you can shop them all for 50 percent off right now when you use the code FASHION50 at checkout. For example, you can take home this blush pink Floral Lace & Mesh Bra Set for just $21 with the 50 percent off code.

Macy's

Macy's

If you love having options when shopping, then Macy’s bra and undie section is for you this Black Friday. The department store has a plethora of different bras styles for up to nearly 50 percent off including lacy bralettes, underwire bras, and minimizer bras for those with fuller busts. The Macy’s sale ends November 26, so we recommend acting fast before they’re gone!

Nordstrom

Nordstrom

While you may be busy browsing Nordstrom’s deals on activewear, sneakers and other designer goodies, don’t forget about the extra savings up for grabs on bras and underwear. Through November 29, you can shop up to 40 percent off on dozens of bras from Hanky Panky, True & Co., Free People, and much more. Plus, if you’re looking to step up your athleisure, grab a couple sports bras from brands like Zella, Girlfriend Collective, and Alo. For example, this electric blue Alo Sports Bra was marked down from $72 to $50—that’s 30 percent off!

Savage X Fenty

Savage Fenty
Savage X Fenty

If you’re an Xtra VIP, you can shop the Savage X Fenty site for up to 65 percent off with free shipping, now through November 30. That means you can you can take home bras and undies for under $35 like this Floral Lace Unlined Bra for $12 (you can also get two for $29). To become a member, start here by taking the Savage X Fenty quiz and picking out your favorite styles.

ThirdLove

ThirdLove

Known for its body positivity messaging and inclusive sizing, ThirdLove is giving its fans the ultimate deal this holiday season. Right now, you can shop the brand’s most popular bras, underwear and activewear for up to 70 percent off. This includes dozens of retailer’s best sellers like the 24/7 Pima Cotton T-Shirt Bra ($59) that features ultra-soft memory foam and breathable pima cotton. Plus, you’ll get an additional 25 percent off and a $20 credit when you spend $150 or more—just enter the code “TL-BF25” at checkout.

Knix

four women standing next to eachother all wearing knix bras and underwear
Knix

Makers of the buzzed about period underwear, Knix is offering up to 60 percent off its entire website for a limited time. That means everything from the leakproof underwear and every day bras—like the Good to Go Seamless Bra ($34)—to sports bras and activewear can be yours for a fraction of the original price. Additionally, select styles of the Knix leakproof underwear are a whopping 50 percent off! Like this Super Leakproof Bikini underwear, that was originally $28, and is now $14 during the sale.

 

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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