I don't know who needs to hear this, but this Valentine's Day, don't forget to show the most important person in your life some love. We're talking about you. Yeah, you! No matter your holiday plans, carving out some "me time" sprinkled in with a heaping dose of self care should be a top priority.
Need some ideas? Amazon compiled a list of "most-wanted" gifts for Valentine's Day, complete with some of the site's best-sellers and top-rated products. Don't worry, your savings account is safe—skim the edit and you'll find many products are on sale for $30 or less, making "me time" that much more affordable and accessible. Sure, you could drop the big bucks on, say, an expensive vintage or a fancy facial at a trendy spa. Or you could save your pennies and give yourself a Valentine's Day gift you (and your wallet) will fall head over heels for.
Valentine's Day gifts on Amazon that make a sweet self-care treat
35,000+ 5-star reviews
V-day is all about love, baby—self-love. What better way to show yourself some TLC than with this pretty rose quartz roller and gua sha duo from Baime? Both tools drain lymph nodes, lift skin, and relieve pressure to give your entire face a feel-good massage. Pro tip: Put them both in the ‘fridge to cool them down before use for an instant cooling sensation.
3,000+ 5-star reviews
Surely by now you’ve seen this rosy highlighter floating around IG or TikTok. Tula’s brightening eye balm is beloved for its instant refreshing powers, giving tired under eyes a boost with a few flicks of the stick. Hydration aside, it’s also slightly illuminating, making it an effortless highlighter whenever you want glow on the go.
1,000 5-star reviews
This $19 mug makes it easy to brew your favorite batch of loose leaf tea (or love potion). There’s a stainless steel strainer that nests inside the mug. Scoop in your leaves, pour some hot water, and pop the lid on to steep for the appropriate time. When you’re done, the strainer’s handle lets you remove the tea leaves, minus the mess. Yep—tea time got that much sweeter.
15,000+ 5-star reviews
Give the gift of soft, smooth skin with this Hempz fruity lotion that’ll probably remind you of summer (a gift in itself). Each batch is made with nourishing ingredients even the driest, most tired of skin just slurps up, like vitamin E, coconut oil, and of course, hemp seed oil. The refreshing coconut and watermelon scent is light and sweet, the way a lotion should be.
40,000+ 5-star reviews
Don’t forget to show your hair some love, too. Olaplex is beloved by W+G editors, stylists, and Amazon buyers alike, all thanks to its bond-building science that strengthens strands from the inside out. A few washes with this shampoo restores, treats, and smooths tresses in a flash—and it’s only $28.
2,000+ 5-star reviews
Slides are back in a big way. If you want to hop on the trend, these $24 pillow slides are pretty much the most comfortable slippers you’ll ever own. That’s because the large EVA footbed cushions feet with every step, absorbing shock and giving you a lil’ lift while you walk. Whether you’re keeping them for yourself or giving them to a friend, they beat a box of chocolates any day.
20,000+ 5-star reviews
Like we said, you don’t need to book yourself a fancy facial to give your skin the attention it deserves. This exfoliator by Olay Regenerist is just as nice and a quarter of the price. It’s designed to scrub off dead skin, dirt, and build-up without completely stripping your skin barrier, leaving you squeaky clean to conquer the day.
5,000+ 5-star reviews
If you are one of those people who can never find their hair ties, this pack of scrunchies makes the perfect Valentine’s Day gift. It comes with 12 velvet scrunchies, all in a pretty pink palette that’s festive beyond February. They’re gentle, strong, and given their plush, oversized shape, won’t get as lost as other hair ties. (Key word: as.)
10,000+ 5-star reviews
Pucker up with this dusty mauve lipstick that looks good on Valentine’s Day and well beyond that. It goes on matte and stays that way—never pilling, clumping, or smearing. And if the muted rose isn’t your color, there’s 28 shades to explore, so you’ll sure to find something that’ll tug on your heartstrings.
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