Hair-Care Tips

Nicole Kidman’s Favorite Hair Serum Doubles Density of Hair and Sells Every 22 Seconds—And It’s 25% Off For Black Friday

Photo: Getty Images/VALERIE MACON / Contributor
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Nicole Kidman may as well have as many Oscars for her hair as she does for her acting—it's that iconic. Whether she's rocking her natural curls or styling it in a sleek updo, Kidman's hair is known for its epic, seemingly effortless volume. But the actress has noted that, over the years, her strands have gone through a lot—and she's had to re-examine the type of hair products and formulas she uses. Which is what led her to discover Vegamour, a plant-based hair-care line known for its growth-stimulating formulas.

After trying out various Vegamour goods, Kidman, according to a press release, "found her hair undeniably transformed." It became thicker, fuller, and "noticeably less frizzy." Kidman was so impressed with Vegamour that she partnered with the brand. One of her all-time favorites? The Gro Serum (now $44), which also happens to be the brand's best-selling product. Sales skyrocketed during the beginning of the pandemic (thanks to stress-related hair loss), but it continues to be a hot ticket item—bottles of this stuff sell every 22 seconds. And now, you can get it on sale for 25 percent off for Black Friday with code 25FRIDAY.

vegamour
Vegamour Gro Hair Serum — $44.00

Originally $58, now $44

Use the code 25FRIDAY at checkout.

Gro Serum helps increase hair density and length while simultaneously reducing signs of hair loss by treating the scalp with powerful, clinically-tested ingredients. What makes the serum so effective is that its formula is powered by potent, all-natural ingredients. There's mung bean, which has hair-health-enriching minerals like zinc, selenium, silica, iron, and an entire alphabet's worth of vitamins (A, B, C B7, and K); Curcumin, which is derived from turmeric and loaded with antioxidants to combat free-radical damage; And red clover, which contains a flavonoid called isoflavones that has antimicrobial and anti-inflammatory properties.

While more research certainly needs to be done, these hair health-boosting ingredients get the sign-off from derms. "Theoretically, curcumin helps to strengthen the follicle,"  Mona Gohara, MD, a board-certified dermatologist based in Connecticut, previously told us. Rachel Nazarian, MD, a board-certified dermatologist, is on the same page, previously saying, "Topical antioxidants and anti-inflammatory ingredients such as those found in these products, such as mung bean and curcumin, have shown some benefit in calming inflammatory conditions related to hair loss."

nicole kidman
Photo: Getty Images/PATRICK T. FALLON / Contributor

Kidman isn't the only fan of Vegamour Gro Serum. Over 3,000 shoppers have left reviews on the brand's site, most gushing about the impact the serum has had on their mane. One customer writes, "I cannot believe I'm writing this review. I am here to tell you, this stuff works. Like, actually works. Most people would see my hair and think I had this gorgeous mane. But truth was, it was so thin. After I had my second child...it just thinned out. Because my hair was so coarse and naturally curly, I was able to make it look full. The problem was, I had to keep cutting it short, because once it grew out, the thinner it would look. I started using this serum in Jan 2022. By April, it was so full and gorgeous!! I could definitely tell a difference."

Not only does Gro Serum help encourage growth, but it also nourishes follicles, leaving them soft and shiny. Another shopper says, "I was skeptical but I needed to do something about my thinning hair! After 2 and 1/2 months I’m seeing noticeable changes. Not only do I see the new baby hairs coming in, but hair my feels less oily and looks healthier!"

There are so many factors that come into play when we talk about hair density and hair loss (genetics, age, hormones, stress-levels, etc.), so no product is "one size fits all." Nor is there an overnight cure, or solution. But Vegamour's trusted ingredients can enhance hair health, thereby boosting growth and density overall. Just an FYI—you'll likely have to use the product for at least three months to see a difference (all good things come to those who wait, right?).

For more of Vegamour's Black Friday sale, check out these top-rated picks below.

GRO Brow Serum
GRO Brow Serum — $54.00

Originally $72, now $54

Not all us can have Cara Delevingne’s busy brow look. Butuut, with a few consistent drops of this serum over the course of a few weeks, our luck may change. After all, this contains the same mung bean and red clover ingredients that’s in the brand’s best-selling hair GRO Hair Serum. Plus, it’s designed to help increase the appearance of your brow’s thickness and density over time.

GRO Revitalizing Shampoo and Conditioner Kit — $72.00

Originally $96, now $72

It may be time to switch out your regular shampoo and conditioner with this powerful duo to help strengthen your locks. The secret is the b-SILK™ protein ingredient, which works like the hair’s defense system to protect it against breakage and boost its shine. Additionally, both formulas are super moisturizing thanks to other ingredients like wild harvested marula oil, organic murumuru butter, and ximenia oil added into the mix.

Good to GRO Kit
Good to GRO Kit — $75.00

Originally $100, now $75

In addition to the GRO Hair Serum, this set also comes with the Scalp Detoxifying Serum. The latter is designed to help remove any buildup, dirt, and impurities that clog up your pores. This then allows a better pathway for the GRO Hair Serum to work its hair-intensifying magic down to your roots.

GRO Hair Foam
GRO Hair Foam — $44.00

Originally $58, now $44

Want to create the appearance of more volume in your locks? This GRO Hair Foam formula has got your covered. Its mousse-like texture covers each strand and provides instant body the moment it touches your hair. At the same time, it also has the same trio of phyto-actives (mung bean, curcumin, and red clover) to help support your hair’s health.


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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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